When you think about advertising aimed at men, you probably think beer, sports, cars and technology. But what about groceries, diapers and household cleaning products? New research from Ipsos MediaCT and Microsoft Advertising says that a man’s role in the home is changing and advertisers would be smart not to ignore what’s happening. Not only are they get involved with shopping, they’re also spending more time sharing their opinions with friends.
The results, which were presented at today’s iMedia iMoms Summit looks at two different categories of men, Pre-Family and Young Dads. Both are big media spenders dropping from $350 to $400 dollars a month on things like movies, games, cable TV, internet and mobile phones but how they spend their money differs.