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Consumers Say No to High Volume of Digital Ads

posted on April 19, 2012

66% of consumers say they’re on the receiving end of too many digital ads and they’re not happy about it. After you file this one under, ‘not surprised,’ take a closer look at this graphic from eMarketer.

I’d like to have the email addresses for the 2% of US consumers who said they aren’t getting enough ads. Those are my kind of people.

As for those who said they were overwhelmed, they also said that they routinely ignore and / or delete messaging from frequent promoters. Even worse, 28% of US respondents said excessive marketing made them less likely to ever see the brand in a positive light.

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Facebook and Google Do Battle on the Metrics Playing Field

posted on April 19, 2012

The heated battle between Google and Facebook is more than whether Google+ can challenge Facebook in social or whether Facebook will trump Google in search somehow. Not to be mislead, these are two of the biggest fronts that these companies take hacks at each other each day for sure.

But while these products and services are being honed there is something happening between these two that could ultimately make the difference as to just how much advertisers are willing to spend with each media outlet. That something is analytics and measurement. Even little ol’ Aol recognizes this potential difference maker so it must be a big deal :-) .

Both companies have announced their latest efforts to help companies understand just what they are getting from each dollar spent. In the end, the one that gives the best insight could very well be the one that wins this thing.

Google’s latest initiative is called Brand Activate. Here’s a video explaining what is taking place

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Tumblr Turns To Ads … Kinda

posted on April 19, 2012

Tumblr is another of the latest social media darlings and for good reason. There are more than 50 million users of Tumblr which is a pretty big number. Consider that Instagram claimed 30 million users and had Facebook open up its wallet to the tune of $1 billion (well apparently at least Mark Zuckerberg without his board decided it was a good move).

But back to Tumblr. In true Internet sensation fashion Tumblr is looking for ways to turn their neat free service into something that makes money to support itself. It has shunned the idea advertising for a while. Business Insider notes

In a 2010 interview with the Los Angeles Times, Tumblr CEO and founder David Karp said, “We’re pretty opposed to advertising. It really turns our stomachs.”

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LeBron James Hires Social Media Help

posted on April 18, 2012

Miami Heat star LeBron James is a very social man. He’s a frequent social media poster and as a result he has 10 million people followers on Facebook and 4 million on Twitter.

From those numbers, it would seem that he knows what he’s doing, but James is smart enough to know that quantity doesn’t equal quality, so he’s hired some outside help.

AdAge says LeBron James has signed up with SapientNitro to help raise his engagement level. He said in a statement:

“Every day, new technologies come out that allow me to take that fan connection to another level. In SapientNitro, I found a partner that has the brand thinking, creative ideas, digital expertise and global delivery scale to support my expanding ambitions.”

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Study Predicts the End of Cash and Card Transactions by 2020

posted on April 18, 2012

Chase Bank has a new commercial that shows a woman at the zoo, stopping to deposit a check in the bank with her smartphone. She tells her daughter that all she has to do is take a picture of the check and it goes right into her bank account. Obviously confused by this marvel of technology, the child then freaks when mom uses her phone to take a picture of a lion. Cut to: lion prowling through the bank.

Clever and pretty cool. The way we bank is changing everyday thanks to online technology and smartphones. Most banks now allow you to transfer money and pay bills online. Some have systems that allow you to pay friends via an email address. And some allow you to swipe your phone over a reader in order to pay a cashier.

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Social Media and News: Quick But Not Always Accurate

posted on April 18, 2012

An infographic from Schools.com (with a hat tip to Mashable) gives a little insight into the world of social media and news.

It’s popular to think that social media is replacing traditional news outlets as many people’s source of news. It’s popular because it is true. Of course, just because something is popular doesn’t mean it’s the right way to go. In fact, what is popular can often be confused with what is easier and oftentimes, easier produces inferior results.

The data in the infographic is intriguing and makes one wonder if people will learn to be more discerning as to where they get their news from or if we will continue down the road of not being able to tell fact from fiction in online news. Take a look for yourself.

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Online Video Plus TV Boosts Net Reach

posted on April 18, 2012

We talk about the need to make sure that marketing in the online space isn’t used as an end unto itself. It’s great theory but as it becomes more commonplace and there are successes to be paraded about, more and more marketers will take the advice and blur the lines between on and offline marketing.

Google Nederland has produced this video to show the impact of using YouTube to support TV advertising and the impact it can have. In this case the claim is an increase in net reach from between 9 – 12%. Granted, increased production costs are part of this equation but that’s just part of the new game of marketing via video.

This video explores this venture. It’s not my kind of thing personally but considering the target audience it makes sense.