Which is your favorite flavor? Which color should we make next? Which team is going to take the title?
If you’ve ever posted a question like this to Twitter, you’re going to love the new service from Wayin. It’s called TwitPolls and it’s a simple way to count up votes via Twitter.
The secret is in the hashtag. Each possible answer gets a hashtag of its own (which means you’re limited on the number of choices). When someone replies using one of the tags, it’s automatically added to a traditional poll chart.
Here’s an example page:
Tom Jessiman, CEO of Wayin said in a press release,
“The beauty of this service is its simplicity and alignment with current Twitter behavior. Most polling services require a user to click a link from Twitter which links to a new website. If you are on a mobile device, this can be a deal killer. By keeping the questions inside Twitter, users stay engaged without the headaches of navigating to multiple websites and applications.”
Imagine watching a basketball game and simultaneously reading the banter between fans of both teams on Twitter. Instead of just the repetitive back and forth, engagement can go one step further. TwitPolls allows the @DenverNuggets or its fans to post the tweet, “Think @gallinari8888 will get a triple-double? #Yes #No”.
Playing devil’s advocate (reporter) here, it’s not as simple as it all that. At first glance, it can be tricky to figure out how to answer correctly. Yes, some people understand hashtag usage, but it’s not intuitive. Intuitive would be to click the hashtag you agree with but that simple takes you to a search page for that tag. It’s learned behavior, but if a company uses it often, the learning curve is pretty short.
On the upside, people love polls. It’s one of those things folks can’t resist, maybe because we all like to think our opinion matters. Polls can be fun, but they’re also great for quick customer surveys or focus groups. Not that you couldn’t do these without TwitPoll, but allowing the voters to see the results in real time if they like, is a nice bonus. Then you take that final poll result and use it to create a blog post or a Facebook update and that’s good content.