Posted April 11, 2012 2:32 pm by with 0 comments

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In honor of the first anniversary of the program, You Tube has just added monetization options to YouTube Live. This includes the ability to charge a pay-per-view fee and serve up in-stream ads.

To make the service even more friendlier, YouTube has added better analytics and free Wirecast software. With Wirecast, you can customize the live feed with multicamera effects, overlays and b-roll right from the computer.

YouTube Live is a big step forward for a site that is still mostly known for random, short-form content. With the Live option, partners can invite the world (sort of) to watch a concert, a red carpet, a sporting event, or conference. But why has it taken them so long to move into this arena?

They say YouTube Live has been around for a year, but it’s not the first place I think of for live streaming. Not even the second. So YouTube has some ground to make up and monetization could be the key. That, and opening the options up to everyone on the service.

Right now, there appear to be restrictions regarding who can use both the Live service and the monetization options. That means that content producers have to drive traffic away from their YouTube pages when they want to live stream. That’s lost revenue for everyone.

How does YouTube respond to that?

If you’re one of the many people who’ve asked for YouTube Live but don’t have access yet, we want to thank you very much for your patience. We’ve developed these features with the expectation many more of you will eventually use YouTube Live, and like we said last year, this process takes time to roll out broadly.

So, in other words, sometime, soon. . . maybe. Now that’s a good business plan.