by
0 Comments

Facebook Wants You To Pay to Promote Posts. Interested?

posted on May 31, 2012

What does and doesn’t show up on a person’s Facebook feed is one of life’s great mysteries. There are days when it seems like I’m seeing everything from the pages I follow and days where nothing is getting through at all. Maybe I shut off some feeds, maybe Facebook did. Kind of doesn’t matter, since busy Facebook pages turn over quicker than most people can read them.

Introducing Promoted Posts! The handy-dandy solution designed to make sure all your fans (and some of their friends) see your post every time.

Promoted Posts work like display ads. You write your post, you set your budget then send the post on its merry way. Facebook promises to . . . .well, I’ll let them tell you:

by
0 Comments

Pinterest is On Trend But Does it Convert?

posted on May 31, 2012

Unless you’ve been without an internet connection for the last few months, you know that Pinterest, the photo pinning site is the current hot trend in social media marketing.

Studies have shown that Pinterest users are on the rise, they’re predominately female, 24 – 44 but you’ll find men and other age groups around the edges.

Since the site revolves around visuals, it began as a place to keep wishes. The clothes you’d like to own, the decor you wish you could afford, the incredible cakes that you wish you could bake. Home, fashion and general inspiration photos ruled the site but slowly other categories started creeping in. Now, you can easily find celebrity photos, travel pics, and advertising (blatant or otherwise.)

by
0 Comments

Facebook Allows Varying Levels of Admin Access

posted on May 31, 2012

According to a post from Inside Facebook, the social media giant has created new levels of interaction for admins. No longer is any admin allowed to have access and control over any section of a Facebook page. Now, at least, the duties can be broken down by several categories as you can see from the chart below.

The post from Inside Facebook reported

Facebook first announced that it would offer five levels of admin access at the Facebook Marketing Conference in February, but at the time it did not explain what the different roles would be. For now, page owners cannot change the privileges associated with the roles above. For example, an advertiser cannot create posts as the page unless they are changed to a content creator — though doing so also gives them the ability to respond to fans through comments or private messages. Still, these roles seem to cover the needs of most pages.

by
0 Comments

10 Reasons to Develop for Android First

posted on May 31, 2012

As part of our desire to help our readers see more of the Internet and social media marketing landscape we will be bringing in guest authors who can give you a point of view that only they can bring to the table.

Today, Craig Palli of Fiksu tackles the most vexing question for mobile developers “Do I develop for iOS or Android first?” Be sure to add your voice to the comments.

There is a widely held belief in the mobile ecosystem that app developers should build for iOS first. There’s no doubt that Apple’s first mover advantage in the app space and its built-in mechanism for monetization have made it an attractive place for developers to place their resource bets.

by
0 Comments

Miss USA and MTV Make Twitter an Integral Part of the Show

posted on May 30, 2012

This past week, two big televised events announced that they’ll be using Twitter in a big way to draw fans in on show night.

For the first time, The MTV Movie Awards has set aside one category for Twitter only voting. The category is “Best Hero” but the process is a bit backwards. It begins on the category page where you see a terrific graphic showing your choices.

When you click the “Tweet Your Vote” button, you don’t get the traditional composed Tweet box. Instead, the application sends to you the MTV Tweet Tracker which shows you which hero is currently in the lead. From here, you click on the hashtag for your hero and that’s where you get the composed Tweet pop-up.

by
0 Comments

Nielsen Numbers Show Internet Users Up 15 Million Year Over Year

posted on May 30, 2012

In April 2012, 210 million Americans spent time browsing the web, up from 194.8 million in April 2011. Not bad. Not bad.

According to Nielsen, the same properties are still pulling more than their share of visitors. The order remains the same as last month, but there was a slight drop in visitors overall.

Now let’s look at last year:

First off, notice that Nielsen has stop using the lovely blue borders. I wish they’d go back to them, they made the chart easier to read. Turning now to the numbers, you can see the hefty increase for Google, and there’s Facebook claiming the numbers Google had back in 2011. And look at YouTube jumping from 106 million to 125 million.

by
0 Comments

Will Google+ Local Get Good Reviews?

posted on May 30, 2012

Google continues to jumble up the search and social media landscape by today introducing Google+ Local. The ‘new’ offering is designed to replace Google Places but it does and doesn’t do that on several levels. Sound a bit confusing? Well, rather than us adding our two cents to an already crowded conversation let’s take a look around and see what others are saying about this change in the local Internet ecosystem.

First, from Google. Let’s call this the evangelical update.

Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. Google+ Local helps people like my husband turn a craving—“Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google.