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Bing Gets New Look

Bing has introduced its new look for its search offering today. It will be rolling out to US users over the coming weeks and the search option for mobile devices will be getting it as well. From the Bing blog

The new Bing introduces a brand new information architecture with a three column design that focuses on bringing you information from the web to help you take action and interact with friends and experts without compromising the core search experience.

Sounds like an interesting take. Here’s Bing’s video presentation with Director of Bing Search, Stefan Weitz. It’s a little longish but worth the look so you get the tour of the new Bing and the theory behind it.

The next video is a much shorter and more marketing flavored take on the new look and features.