Bing has introduced its new look for its search offering today. It will be rolling out to US users over the coming weeks and the m.bing.com search option for mobile devices will be getting it as well. From the Bing blog
The new Bing introduces a brand new information architecture with a three column design that focuses on bringing you information from the web to help you take action and interact with friends and experts without compromising the core search experience.
Sounds like an interesting take. Here’s Bing’s video presentation with Director of Bing Search, Stefan Weitz. It’s a little longish but worth the look so you get the tour of the new Bing and the theory behind it.
The next video is a much shorter and more marketing flavored take on the new look and features.
I am excited for a new Bing. This is the time where I would normally put in some snide remarks about Bing not having a chance. Whether that is true or not, only time will tell. I do feel pretty strongly now though that Bing needs to get more traction in search with a much larger audience to put all the “Google is unfair” talk to rest. I would LOVE to see these two go toe-to-toe in a business battle that is based on out-featuring each other and making real improvements that help real people. It would be good for us all.
What about you? Are you rooting for Bing?