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CNBC Details How Americans Really Feel About Facebook



How do you really feel about Facebook? Do you trust it? Would you give it your money? Is it fun? Is it safe? These are just a few of the questions asked in a recent AP-CNBC poll and the answers they got. . . well. . . they weren’t exactly surprising. But hey, we love data here so let’s take a look!

Who is on Facebook?

Facebook is a keeper for most of the US. 56% of all Americans have a Facebook page. 3 in 10 use it everyday with younger users visiting more often.

Those who don’t have a page, 35% say they have no interest or they have better things to do with their time. 22% stay away because they think it’s bad or not right for their age group.

Advertising:

  • About 8 in 10 Facebook users surveyed say they hardly ever (26%) or never (57%) click on online advertising or sponsored content when using the site.
  • Most (54%) say they would not feel safe purchasing goods and services on Facebook. Among the site’s most frequent users, half say they would not feel safe making purchases through the site.

Trust:

  • 59% of Facebook users do not trust the site with their personal information and have little or no faith in the company to protect their privacy. A slight minority (13%) trust the company completely or a lot.
  • Just 18% of Americans have deep confidence in Zuckerberg’s ability to run a large publicly traded company like Facebook, another 40% say they are “somewhat confident.”
  • About a third of the public (36%) has a favorable impression of the Facebook founder, while 14 percent hold an unfavorable opinion and 20 percent say they’ve never heard of him or don’t know how they feel.
  • The Social Network filmgoers have a more favorable impression of Zuckerberg than others (51% favorable compared to 31% among those who have not seen it).

Facebook vs The World

Facebook as a whole scores a net positive favorability rating, with 51% holding favorable impressions of the company compared to 23% who have an unfavorable impression.

  • 27% of those surveyed have a favorable impression of Twitter. 4% said they never heard of it.
  • 71% favor Google
  • 17% of those polled have a neutral opinion of Facebook

And my favorite stat:

  • 2% have never heard of Facebook.

Need more information? CNBC has put together a whole Facebook-lolapalooza site with everything you ever wanted to know about the social media giant, its founder and its prospects for the future. Let’s just say that as of right now, everything’s coming up dollar signs for Zuckerberg and the gang.