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Could Photos Be the Saving Grace for Google+




Did you know that Google+ is currently running a conference in San Francisco specifically aimed at photographers? Me, either, but it’s true.

The conference description goes like this:

Scott Kelby is bringing Google+ photographers together for a history making conference to help photographers refine their photography skills, grow their online brand, and get the most out of Google+.

This amazing conference brings together some of the biggest photographers on Google+, some of the best instructors of photography and some of the geniuses of social media. You’ll learn from these a-list instructors during two jam-packed days of photo walks, live photo shoots, one-on-one portfolio reviews, panel discussions and photography workshops.

Here’s a picture from the event courtesy of the conference Google+ page:

Hmm. . . looks like the photographers need a few more lessons.

Venture Beat covered the conference and they say Google+ is working hard at becoming the biggest site for online photos. They want to be the next Flickr or maybe even the next Pinterest. Or maybe just a social network that people want to visit everyday.

Photos could work. Hangout is one of the few Google+ successes and Facebook is horrible as a photo album, so maybe Google+ can make this work.

Vice president of product for Google+ Bradley Horowitz told the crowd that he thinks the secret is in gathering more data, right up to the blood pressure of the person taking the shot. He says this will help determine how emotionally attached the photographer is to the event being photographed.

His wish is to have everyone store their photos on the great Google cloud, then edit them with a variety of web tools so that each photo can make a statement. It’s a good idea. People love sharing photos online and right now it feels like the tools haven’t caught up to the dream. If Google+ can find a way to make a family photo album sparkle it could be the key to their continued success.

The only issue I see is one of priorities. Can Google+ lean heavily on photos and chat and still become a wide-reaching social network? Or maybe a better question is, does it matter? Maybe they’d be better off if they concentrated on the visual niche and left the socializing to Facebook.

What do you think? Has Google+ got a chance of becoming a powerhouse in any form? Or are they already over?