So what’s the verdict? Well, if you like Experian’s Hitwise, Bing has hit the magic number with a combined 30.1% market share for April 2012 while Google gave up ground.
But stop the presses! comScore says “just wait a hot minute!”. They are recording that Yahoo has slipped in share for the eighth consecutive month while Google is holding steady. Ouch!
These numbers show a combined share number of 28.9%. In the end, it’s all of a 1 percentage point difference but perception is reality, right? I have always felt that when Bing hits 40% of the market then we really have something to talk about. In the meantime, we are left with these monthly search non-events.
What is your take here? At what point does Google really need to be concerned? Is it now or at some point in the future or not at all?