The latest update integrates Google Offers into the map experience for Android. From the Google Lat Long blog we get
Today, in the U.S. only, we’re launching a way to discover nearby Google Offers in Google Maps for Android. To see great deals near you, tap on “Maps” to open the dropdown menu and then tap on “Offers.” If you see something you like you can click on it to learn more. Some Google Offers can be purchased and saved for later while others are immediately available for free. With free Google Offers, press “Use now” to redeem instantly or “Save for later” for future use. You can also opt-in to receive notifications in the app when there are offers near you.
I honestly don’t get much of a chance to take advantage of this type of service since my suburban existence differs very much from the city dwellers who walk from neighborhood to neighborhood and can literally bump into new things to do and experience. Not to say it can’t be used at all but this type of offering certainly favors the urbanite, which is totally cool.
Here is the usual Google video treatment of this maps option
Does this kind of integration creep you out or is it exciting? If you are a business owner do you see this being a help to your business? Does your business fit the criteria for a walk or drive-by offer?