Posted May 30, 2012 12:30 am by with 1 comment

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Whether we watch them on our smartphones, YouTube or Facebook, online videos have become a staple for entertainment, socializing and communication. Online videos can help build trust and credibility, educate prospects about products or services, or simply start a dialogue with new audiences. Here, Gareth Davies offers Marketing Pilgrim readers an exclusive insight into the world of web videos from his new book, “Videotastic!”. This is part one of a 3 part series.

Part One

A useful starting point when it comes to the world of web videos, is to think about what type of videos would work best for your business. Videos can sell and videos can inform customers and prospects, and sometimes a single video can do both. Here are some options of video that might work for your business below.

Product videos – QVC style product videos can be a great way to provide visitors with more info about your product and show it in action. If you use a presenter you get a chance to engage viewers in more of a soft sell sales pitch, and as a result they can help sales conversions.

  • About us – use videos to tell people about your company in a web video. As it is the web, you will want to avoid producing an overly long dull corporate video. Think about ways you can tell your company story in a light-hearted, engaging way.
  • FAQS – support customer service with web videos and provide answers to common questions. Let visitors discover answers to their questions 24/7.
  • Share news – news can be related to the product or service you provide, or it may be an event or even a charity the business is involved with. These types of videos can be great to add to a company blog, or send in a newsletter.
  • Viral web videos – probably the hardest of all video types to get right, but if you can produce a video want to share potentially tens of thousands (or even millions) of people could end up watching it online. For this to happen you need to create a video that is so compelling, it begs large numbers of people to want to share it with their friends and colleagues.

  • In my “Videotastic!” ebook you’ll find five more types of video that you can create to boost your business’ marketing.


  • Location, location, location – its all about location, well nearly. Try and find the best location you can to shoot your web video. Think about how it will look in terms of light and whether it’s quiet enough to record good sound. Try and find somewhere that balances the right context for your product or business. That said, donít be afraid to break the rules. It’s sometimes worth putting up with a few distractions if the location helps make the video engaging.
  • If you fail to plan you plan to fail – this old adage holds true with web videos too. Plan out as much as you can in advance. Create a storyboard to work to, so when it comes to film you know what needs to be done.
  • Write a good script – the focus with web videos is to keep the audience engaged and so its more important than ever for the script to be succinct and engaging. Avoid overly wordy segments. They say a picture can tell a thousand words and with video its true. You want to ëshowí and not ëtellí whenever possible.
  • Use a good presenter – this could be someone already working in the business or your CEO (but only if they have enough motivation, charisma and energy). If you don’t have anyone suitable in-house then consider hiring an experienced presenter as they can bring professionalism to the shoot and final video.

  • Ok, this has covered pre-production elements. Next up, is all about production.

    The ideas and opinions expressed by the author are not necessarily those of Marketing Pilgrim.

    You can read a whole lot more about how to produce and market awesome web videos in my 145-page ebook, “Videotastic!”. Click here to find out more

    The ebook usually costs $49, but Marketing Pilgrim readers (that’s you!) can save $20! Just sign up within the next 48 hours using this link to save.