Whether we watch them on our smartphones, YouTube or Facebook, online videos have become a staple for entertainment, socializing and communication. Online videos can help build trust and credibility, educate prospects about products or services, or simply start a dialogue with new audiences. Here, Gareth Davies offers Marketing Pilgrim readers an exclusive insight into the world of web videos from his new book, “Videotastic!”. This is part one of a 3 part series.
A useful starting point when it comes to the world of web videos, is to think about what type of videos would work best for your business. Videos can sell and videos can inform customers and prospects, and sometimes a single video can do both. Here are some options of video that might work for your business below.
Product videos – QVC style product videos can be a great way to provide visitors with more info about your product and show it in action. If you use a presenter you get a chance to engage viewers in more of a soft sell sales pitch, and as a result they can help sales conversions.
In my “Videotastic!” ebook you’ll find five more types of video that you can create to boost your business’ marketing.
Ok, this has covered pre-production elements. Next up, is all about production.
The ideas and opinions expressed by the author are not necessarily those of Marketing Pilgrim.
You can read a whole lot more about how to produce and market awesome web videos in my 145-page ebook, “Videotastic!”. Click here to find out more
The ebook usually costs $49, but Marketing Pilgrim readers (that’s you!) can save $20! Just sign up within the next 48 hours using this link to save.