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New Study Shows Google+ Engagement is on the Rocks




It’s like a story from a Hollywood gossip magazine. The son of a rich and powerful man comes to town, he chats up everyone girl he meets. They’re not sure about him but he comes from a good family, so why not? First date, second date, he’s ready to ask her to go steady and bam – he never hears from her again.

Poor Google+, he tries and tries but in the end, they always leave him.

RJMetrics has detailed Google+’s relationship troubles and it’s bleaker than bleak. Check out this over the rainbow scenario.

Each line represents the average person posting over and over on Google+ until they stopped. The blue line is the oldest, red next, then green, then pink. As you can see, every couple of months, the average user posted less and less over time. Those who do post regularly have an average of 12 days between them.

And how about this:

30% of users who make a public post never make a second one. Even after making five public posts, there is a 15% chance that a user will not post publicly again.

Oh Google+, why do people run from you? Is it your geeky personality? Is it that you don’t hang with the popular crowd? Is it your general appearance? What? And for those who do stick around, it’s as if they don’t want anyone to know because the average post has “less one +1, less than one reply, and less than one re-share.” It’s like they’re embarrassed to be seen with you.

I’m not sure what’s causing the problem, but I have a solution. We get ABC to run a reality show called The Lonely Social Network. Then we invite 10,000 people to compete for your affection. You can “hangout” with your favorites and +1 the keepers. At the end of each episode, those without a +1 are sent packing on the little Facebook bus. After 13 episodes, you’ll have a band of loyal users who are proud to wear you button.

It could work because everyone loves an underdog, so in that sense, Google+ has got it made.