Mobile Innovation: Commuter Grocery Shopping

Chicagoans spend more than 200 hours a year commuting to and from work. Much of that time is spent mindlessly wandering the transit platforms of the city, waiting for their train to come in. Now, thanks to Peapod, commuters can use that time to grocery shop.

Peapod has turned the busy State and Lake Station Tunnel in Chicago into a virtual grocery store by lining the walls with larger-than-life photos of stocked grocery store shelves.

To order groceries, customers simply use their smartphone to scan the bar codes printed along the wall. 2 boxes of Barilla pasta, 10 Chobani yogurts, a six-pack of Powerade. Then they schedule delivery for the next day or the next week. Groceries can be delivered to their home or to the office. Perfect for the office manager who needs to keep the company break room stocked.

Nearly 75% of Tablet Use Occurs in the Home

A recent study by Viacom states that tablet users are most comfortable using their tablets in their homes. In fact, the number is 74% of the time. Why do you suppose that is?

Well, most tablets are Wifi only devices so it’s portability is somewhat limited. Of course, if you want to go to any room in a home with a Wifi connection that’s no problem. Of the most common rooms the study showed we see from eMarketer

Notice how the use goes down as you reach rooms where it is less likely to have a TV. No science there just an observation.

Now, what about the 25% of the time that the tablet leaves the property? Well, no real surprises here.

Reputation Alert: Should AT&T’s CEO Just Be Quiet?

If you are the person who has the responsibility of monitoring your brand’s reputation one of your greatest fears is that your CEO will be “found out”. Ask the folks at Yahoo today how it feels to put out the reputation firestorm that has been ignited by Scott Thompson’s “little white lie”.

Now the folks at AT&T look like they may have a cringe-worthy moment as their CEO, Randall Stephenson, is telling folks that when their Android device doesn’t update it’s not AT&T’s fault, it’s Google’s. The following comes from 9 to 5 Google reporting on Stephenson talking at a wireless conference

Stephenson blamed Google, claiming, “Google determines what platform gets the newest releases and when. A lot of times, that’s a negotiated arrangement and that’s something we work at hard. We know that’s important to our customers. That’s kind of an ambiguous answer because I can’t give you a direct answer in this setting.”

Brand Building and the Impact of Social Media

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. Search won by a nose thanks to business to business marketers who rated social media lower than business to consumer marketers. But overall, it’s clear that social media is having a big impact.

Digging a little deeper we see that online video is hot with the B2B crowd (who knew) while mobile is the weapon of choice for B2C.

Social media is changing the way we sell everything from accordions to wildebeests, but marketing man can not live by Facebook alone.

HootSuite Teams Offering Targets Business Market

HootSuite has announced the release of HootSuite Teams which will help businesses more easily manage the total social media presence across larger groups involved in day to day management of SM accounts.

All Facebook reports

Social media management platform HootSuite is looking to carve its niche into the business market with today’s launch of HootSuite Teams, a suite of tools designed to further collaboration within businesses.

HootSuite said its corporate clients have tripled over the past year, with its social media dashboard now in use at two-thirds of the Fortune 100 companies, and adding that it has seen social media teams at companies expand from one specialist to hundreds at some firms, with an average of 23.

Going Beyond the ‘Like': Facebook Action Links and Google’s Faux Pas

When social sharing was fresh and new “likeing” something made sense. I like this picture, so I want to share it. I like this cereal so I want to praise it. I like this story about a devastating earthquake in Japan. Hmm. . . maybe one size doesn’t fit all.

A few months ago, I saw an article about an online news outlet that was experimenting with an option other than “like”. (Please post the link in the comments if you know of it, I couldn’t find it.) The idea was to offer a sharing option for content that was interesting but not “likeable,” such as news reports on disasters, deaths and other misfortunes. Imagine a “read this” button or a “thought-provoking” or “intriguing.”

Google+ Hangouts on Air Starts Rolling Out to All

Google+ Hangouts are one of the more compelling features of Google’s social outlet. In fact, many would argue that it’s the main differentiator that, if utilized more, could make more people understand just what Google has to offer for the social media inclined.

Last year Google used a small group to test Google+ Hangouts on Air which is essentially a way to broadcast your Hangout live and record them to YouTube. Enough said. Here is a video from Google

In theory this is a pretty cool deal. If you are excited about it, however, you may have to wait before this roll-out makes it to you. From Google in their post about this service

Of course, launching millions of live stations takes some doing, so we’re rolling out Hangouts On Air gradually, over the next few weeks.