Cup of Joe: You Might Be A Scumbag

A few weeks ago I heard some SEO friends talking about how an SEO they know of had screwed over a bunch of his clients. After talking with them a bit more it also sounded like this same SEO didn’t know very much about SEO at all. It got me thinking about a strange phenomenon I have witnessed in the field of marketing.

If you are bad at marketing, there’s a high probability that you are also a scumbag. Think about all of the jerks you have met in marketing, now ask yourself, were they good marketers? Probably not. This odd reality seems to only be true in marketing though. For example you can be a really horrible plumber and also a really nice guy at the same time. You can be an amazing dentist, but a huge jerk as well.

Facebook Rolls Out ‘Offers’ To All-ish

Facebook is famous for dangling the carrot then pulling it away when you try to grab hold. The newest carrot is the ‘Offers’ program, a self-service option for creating Groupon style deals on your Facebook page. Excellent for the small business owner.

In March, Facebook announced the program with much fanfare, then noted that it was only available to clients who had managed advertising accounts (the big dogs). So, the rest of us waited patiently.

A few hours ago, Facebook added several new posts to their marketing page promoting Offers! Yes, the same program they promoted months ago, but this time it’s open to all — ish.

Offers are available in beta to a limited number of local business Pages. We plan to launch offers more broadly soon. If you’d like to post offers but your Page doesn’t have the option to yet, let the Pages team know.

Ad Agency Reviews: It’s Time for a [Another] Change

The ad business has always been stressful and cutthroat. I know this because I grew up watching Darren Stevens on Bewitched burning the midnight oil desperately searching for that brilliant tagline. Then, on the verge of losing his job, his wacky witch wife would make a mistake which would end up leading to the best ad campaign ever created.

Oh, if only we were all married to witches or to Don Draper. He makes the ad business look cool.

In the real world, without magic and martinis, it’s become even harder to land that big client mostly because the rules have changed. AdAge says the agency review process has gotten “totally out of control.” They participated in a panel discussion with top agency search consultants and what they heard was a lot of frustration and few solutions.

Yahoo Can’t Get Out of Its Own Way, Now CEO’s Resume in Question

Poor Yahoo. Just the other day we reported about their new small business marketing dashboard. It looked pretty neat and you got the sense that the company was trying to do something relevant that was pointed at a market segment in need. It seemed as if the company under the direction of their latest CEO, Scott Thompson, was heading in the right direction. Not only were new products being brought to market but the company was in the process of streamlining its offerings. All positive things.

That was until it was discovered that Thompson has a little discrepancy on his resume. Apparently the computer science degree he claims to hold from Stonehill College is, well, not real. According to All Things Digital’s Kara Swisher both Yahoo and Stonehill have confirmed that despite Thompson’s claims to having a degree in accounting and computer science only the first half is true.

SMB’s Who Embrace Mobile See Success

Did you know that May was Small Business Month? Neither did I. In honor of the group of businesses that make up the majority of jobs in the US (some reports say as high as 95%) Web.com has taken a look at one increasingly important aspect of these businesses: mobile.

The social / local / mobile mantra is most important to the SMB’s in many cases (if they are retail or have a walk-in type business) simply because people are using their mobile devices for discovery and simply to decide which option they might take in a situation. Restaurants (especially in urban areas where there is ease of movement between different areas and a higher density of competitors) are looking for an edge to catch people who are on the go. How do these people stay in touch with mobile devices.

Check out the infographic Web.com put together explaining this trend.

Study Shows Facebook Related Privacy Problems are on the Rise

An IRS officer learns that a taxpayer he’s investigating is a comedian who posts a video on a social network to promote previous and upcoming performances. . .

Sounds like the start of a “guy walks into a bar joke” but that line comes from the 2009 IRS agent training manual. It goes on to suggest that the agent use this knowledge to track down how much the comedian was paid or use his future dates to arrange delivery of a summons.

This is just one of the eye-openers you’ll find in the new Consumer Reports: State of the Net Report. Instead of simply surveying Facebook users, Consumer Reports interviewed developers, lawyers, security experts and non-profit groups that dig out all kinds of hidden information. What they found is that Facebook is become less and less secure. I’m sure you already knew that, but I’ll bet there are a few ideas here you’ve never thought about.

LinkedIn Launches Sponsored Discussion Board for Women

LinkedIn is one of those sites that I should use more than I do. It’s loaded with information relevant to folks in all sorts of businesses and it’s certainly the best place to network within an industry.

This past week, LinkedIn got my attention when they launched the Professional Women’s Network, Powered by Citi. That last part if very important and very obvious when you hit the landing page.

Citi is in the financial services business and they know that women make more than 80% of the financial decisions in a household. That’s why they also run a website called Women & Co. which features lifestyle articles and advice about everything even remotely money related. The main difference is that Women & Co. is very family oriented as opposed to the new LinkedIn group which is all about work.