Is it Really Just Social SPAMedia?

Spam. If only it were just the ‘meat product’ that spawned many stomachaches and a very funny Monty Python skit (If you would like to see it just skip to the end of the post now. It’s spamtastic).

Apparently, spam is kind of like a bacteria or a virus. How? Well, it is being fought on the e-mail front with a pretty good level of success. Sure spam e-mail still exists but improved filters, consumer awareness and a general hatred for the stuff has minimized its impact over the past few years. OK, so I may only be speaking for myself here. If you disagree we have a lovely comments section for your griping pleasure.

Google Seeing Increase in Search Activity Following Changes

Google has certainly been stirring the search soup as of late with the Penguin update and introduction of the knowledge graph. All in all, it’s a good thing that the search giant is not sitting on its hands and waiting for something to happen but rather driving change, especially in the place where it is truly the king. Dabble in social if you will, Google, but if the search stronghold begins to fray at the edges then all bets are off for sure.

So how have some of these changes impacted the folks who use Google? Well, to hear Google tell it to the Wall Street Journal, it seems like it’s going pretty well.

Killer Tips to Making Web Videos and Marketing Them Like a Pro

Whether we watch them on our smartphones, YouTube or Facebook, online videos have become a staple for entertainment, socializing and communication. Online videos can help build trust and credibility, educate prospects about products or services, or simply start a dialogue with new audiences. Here, Gareth Davies offers Marketing Pilgrim readers an exclusive insight into the world of web videos from his new book, “Videotastic!”. This is part one of a 3 part series.

Part One

A useful starting point when it comes to the world of web videos, is to think about what type of videos would work best for your business. Videos can sell and videos can inform customers and prospects, and sometimes a single video can do both. Here are some options of video that might work for your business below.

Obama Takes Steps to Build a 21st Century Digital Government

Franklin Delano Roosevelt brought the country closer by using radio to deliver his “fireside chats.

John F. Kennedy rose to fame thanks to the proliferation of televisions in American homes.

Now, Obama is pressing forward with the new technology of his time — the mobile app.

Earlier this week, The White House released a memo about this new push.

The memo states:

For far too long, the American people have been forced to navigate a labyrinth of information across different Government programs in order to find the services they need. In addition, at a time when Americans increasingly pay bills and buy tickets on mobile devices, Government services often are not optimized for smartphones or tablets, assuming the services are even available online.

Lady Gaga Looks to Revolutionize Social Media Marketing for Celebrities

Never underestimate the power of fandom. Fans keep singers at the top of the charts, turn average movies into blockbusters and get TV shows another season of commercial commitments.

When they’re on your side, their the best brand managers any marketer could hope for. Heaven forbid they turn against you, though, cause in that case, you’re going down.

Lady Gaga and her team fully understand the power of fans. So much so, they’ve built their own social network to capitalize on this precious resource. The network is called LittleMonsters.com but the real power is the platform that runs it, it’s called Backplane and it could revolutionize the celebrity marketing industry.

Would You Buy A Facebook Phone?

The New York Times has reported that Facebook is once again trying to build its own smartphone. The article came over the holiday weekend and is full of super secret, hush-hush rumblings from people inside of Facebook who fear for their jobs if they were labeled a mole. Oh the intrigue!

The NYT reports

Employees of Facebook and several engineers who have been sought out by recruiters there, as well as people briefed on Facebook’s plans, say the company hopes to release its own smartphone by next year. These people spoke only on the condition of anonymity for fear of jeopardizing their employment or relationships with Facebook.

The company has already hired more than half a dozen former Apple software and hardware engineers who worked on the iPhone, and one who worked on the iPad, the employees and those briefed on the plans said.

Google Receives New ISO Certification for Business Apps

While everyone is wringing their hands over whether or not Facebook is a real business, Google, the ‘competitor’ that is most often mocked when held up against Facebook, is doing things that only serious businesses do.

Rather than toss and turn over IPO’s and the unending questions as to whether Facebook is actually worth a plug nickel, Google has strengthened its position as a a company that can provide services for businesses across many areas not just marketing.

So why is this important to marketers? Well, when you tie your marketing efforts to any channel your hope is that the channel is strong and will be around for a while. I’m not implying that Facebook won’t be around but I will say that Google’s broader approach to business makes them something that Facebook can only dream about but likely never become in light of it’s current inability to cleanly execute its IPO etc etc.