Marketing Pilgrim's "Mobile" Channel

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SMB’s Who Embrace Mobile See Success

Did you know that May was Small Business Month? Neither did I. In honor of the group of businesses that make up the majority of jobs in the US (some reports say as high as 95%) has taken a look at one increasingly important aspect of these businesses: mobile.

The social / local / mobile mantra is most important to the SMB’s in many cases (if they are retail or have a walk-in type business) simply because people are using their mobile devices for discovery and simply to decide which option they might take in a situation. Restaurants (especially in urban areas where there is ease of movement between different areas and a higher density of competitors) are looking for an edge to catch people who are on the go. How do these people stay in touch with mobile devices.

Check out the infographic put together explaining this trend.