“O” is the 1 in 3 who blog Online
“T” is for 14% on Twitter.
“H” is the Half that buy their toys online.
“E” is the half of all bloggers with kids under Eighteen
“R” is for her massive social Reach
Put them all together they spell MOTHER, a word that means the world to you and me (and social media marketers, everywhere!)
Now here’s a Nielsen infographic that explains the rest: