Posted June 15, 2012 12:51 pm by with 0 comments

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The effort to self police internet advertising is gaining momentum. Just recently it was discovered that Microsoft had set a ‘do not track’ setting as the default in IE 10. Fortunately, that ill-advised move was retracted but it goes to show that if the industry doesn’t do something, anyone and everyone might. That will end badly.

So the umbrella group of StopBadware has helped spawn the Ads Integrity Alliance. If you are unaware of who StopBadware is (honestly I was) here is the description from the website.

StopBadware is the only not for profit organization focused on protecting the public from badware websites. From our start as a project of the Berkman Center for Internet & Society at Harvard University, we have been led by top thinkers in the fields of security and Internet policy. From a Board of Directors that engages at the highest levels of corporate, public, and Internet policy, to a small but highly skilled staff committed to protecting the Web and its users, we bring a diversity of expertise and perspectives to our work. That work is supported by partners who demonstrate their security leadership by engaging with StopBadware—and with each other—to build a safer Web.

OK well at least it was started at Harvard which has produced some of the most productive dropouts that the tech era has ever known. That’s a relief :-).

With that kind of pedigree you would think that the Ads Integrity Alliance initiative would have some power players. Well it doesn’t disappoint in that regard. In a press release from yesterday we learn that it’s the heaviest of the heavyweights who are in on the ground floor of this one.

StopBadware announced today the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).

Those who have the most to lose from any type of regulatory interference or other type of activity that would get in the way of effectively serving ads are in the game. It’s on, as they say.

The site rolls out in very simple language what the Alliance will attempt to accomplish.

Our Mission


Establish industry policy recommendations for the worst types of bad ads, such as counterfeit goods, scams, and malware.


Develop and share best practices for defining and policing of bad ads.


Share relevant trends with policymakers and law enforcement agencies.

My takeaway? This is designed to help educate and handhold those in Washington that make rash statements and ultimately dumb decisions about the online space. Well, that is no small task now, is it?

If you think this is your kind of thing to work on the site also said it is looking for a part-time program manager. Think you got what it takes? You can check it out through the news page on the site..

What do you think about this kind of self-policing effort? Good? Bad? Let’s hear you in the comments.