The survey shows that 17% will begin shopping in June and 35% in July, 43% in August and only 3% in September. This represents a shift toward shopping earlier which means back-to-school retailers need to be ready right now.
Part of the reason for the shift is that consumers expect to spend more and they want to spread out the cost. 46% said they’d be spending more than last year. In 2011, only 13% said they’d be spending more. That’s a huge jump that should be good news for retailers.
By shopping earlier, consumers give themselves time to find great deals and you can bet they’ll be looking. Shopping early also means they have time to shop online. Parents will be looking for great deals on back-to-school clothes, backpacks, electronics, and dorm room basics for students headed off to college. In addition to a good price, shoppers will also be looking at shipping costs. If they can get something delivered for the same price as driving to the store, they’ll gladly stay home and give online merchants their money.
Are you ready for back-to-school?