Marketing Pilgrim's "Search Marketing" Channel

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Bing’s Social and Search Mash Up Goes Out to All Today



Bing has officially rolled out their new search experience that tries to closely tie your social world with your search needs.

What better way to explain what this is than a one of the new 30 second commercials you are likely to see more of in the coming days, weeks and months.

Now, before we go any further, we have a friendly suggestion if you are really looking for the best information about visiting Hawaii and that would be going to the Go Visit Hawaii blog. Why are we telling this? Well, let’s just say the blog’s owner is near and dear to the folks here at Marketing Pilgrim ;-).

But back to the important business of search engine changes by Google’s only possible real challenger in the space. The Bing blog puts it this way

Most things in life are better with people you trust; in fact, more than 90 percent of people reported they are likely to seek the advice of friends and family as part of their decision-making process around events, purchases, travel, and said they will even delay a decision to first get input from family and friends. We designed the new social features in Bing to make it easy to exchange ideas, share opinions and take action, giving searchers the same confidence they get from bouncing an idea off a friend. With Bing, it’s easier than ever to get that input and go from searching to doing.

I have done a few quick searches and have not found the results to be awe inspiring but that doesn’t mean they can’t be in the right circumstances. I am ready to go from searching to doing, how about you?

As I have said on many occasions here, I truly hope that Bing becomes a very serious contender to Google’s lead in search. Competition is good and, quite frankly, it would be interesting to see how Google would respond if they were in a real fight for the title of “King of the Search Hill”.

Are you using Bing? Are you optimizing for Bing? Are you telling clients to utilize Bing more? Leave a comment before you head out for whatever you plan to be doing this weekend.