Facebook’s US Growth Stalls; Can’t Get a Foothold in Asia
Here’s something we like to do at Marketing Pilgrim. Discover two interesting stories and tie them together for you.
Take, for example, news that Facebook’s growth in the US is starting to stall…
…Facebook’s user growth rate in the U.S. is slowing sharply. In April, U.S. unique visitors to the website increased to 158 million, up just 5% from a year earlier, according to research firm comScore Inc.
Consider that in 2011 growth was running at 24% and in 2010 a staggering 89%.
As the WSJ points out, the slowdown is likely due to the fact that Facebook is already used by a whopping 71% of all 221 million internet users in the US. So, it’s to be expected that its growth rate would slow down.
The problem Facebook faces is this. It has no where else to go….or grow!
According to the traffic data examined by Cosenza, Facebook is numero uno in 126 out of the 137 countries that were analyzed.
Here’s an animated map showin Facebook’s recent growth:
Russia and China seem to be impenetrable to Facebook, while Vietnam, Iran, and Latvia prefer home grown social networks. So, that leaves just a handful of countries that Facebook could possible still target. And yes, the social network can still grow in all of the 126 nations it currently dominates. But, it’s a simple case of supply and demand. Facebook has been supplied to just about everyone that wants access, and thus is running out of future demand.
It’s this epic slowdown that is the reason for you seeing more ads in your Facebook stream and talks of allowing younger kids to have access.