Study Says Majority of Shoppers Choose Price Over Brand

Financial analysts say the economy is on an upswing, but consumers are still cautious about spending. According to a new study from Parago, American shoppers are routinely choosing price over brand and that could hurt small retailers on the web.

After long months of rampant unemployment, high gas prices, and a poor housing market, consumers are feeling hard pressed to keep up. 70% said they were more sensitive to price and 83% said they felt their purchase power was the same or less than it was a year ago.

Because of this, 66% of those surveyed said price was the primary factor in deciding what to purchase. This is up from 60% last year.

Offline Mapping and More Coming to Google Maps

Get ready for the local Internet wars to heat up significantly as Apple prepares to move away from Google Maps and go to their own ‘in house’ maps creation that is the result of a combining of several recent map related acquisitions.

Rather than being viewed as just sitting on their hands while this significant piece of business walks, Google announced today some changes to the Google Maps offering.

As reported by Mashable

Offline mapping for Android phones, Street View for nature trails and 3D Google Earth maps are all improvements coming to Google Maps in the near future.

The three new features were unveiled by company executives at a press event at the company’s San Francisco offices.

Twitter is the bird, the bird is Twitter

Trust me, I would have not used that headline if it had not been provided for the post by none other than Twitter itself.

In its continuing quest to carve out its place in the social media landscape the folks at Twitter are announcing that essentially the mantra is (as far as branding goes) that “bird, bird, bird is the word!” (see video at the end for a chuckle or two).

The Twitter blog posted

Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company.

The Insider’s Guide to Web Video Production

Web videos can help build trust, educate, inspire or entertain. They can even open up your business to new audiences. In part 2 of the exclusive web video series for Marketing Pilgrim readers, based on his new book, “Videotastic!” Gareth talks about production.

Production:

With a script, location, a clear idea of what you want to shoot all in place, its time to think about production. This is when its important to know your kit and avoid the usual pitfalls of filming.

  • Go manual – Cameras that only have automatic settings can limit your options when you shoot. If you’re looking to buy a new camera to shoot web videos, then try and get one that shoots HD and has manual controls for focus, iris, zoom and white balance. Use these settings manually wherever possible, as they will offer more control over the type of footage your camera shoots.
  • Study Shows Video Adds Significant Boost to Mobile Ad Engagement

    I’ve become somewhat of an iPad junkie in the past few months. I use it for reading, games, shopping, and social interaction. What I’ve noticed is an increase in video ads. Even more importantly, I’ve noticed an increase in my own click-through percentage.

    While I rarely click on a video ad online, I often click them on the iPad. Often I do it because the ad comes with a reward. Also, I’m usually working on the computer, but the iPad is fun time, so the video ads don’t feel as disruptive. Whatever the reason, video ads are getting the job done and that lines up nicely with the results of a new study by Medialets.

    4 Out of 5 Facebook Users Have Never Been Influenced by Ads or Comments

    An impromptu study by Marketing Pilgrim shows that 4 out of 5 marketers laughed when they saw the title of this post.

    Yes, we’re going to talk about how Facebook is overvalued. . . . again.

    This time, it stems from a Reuters/Ipsos online poll about Facebook usage. Right off the bat, they found that 34% of those surveyed were spending less time on the site. 20% said they were spending more time. Hang on while I do the math (34 minus 20, negative sign, percentage), yep, that still equals lost eyeballs.

    It doesn’t stop there. Seems that Facebook’s stock troubles has made 44% of the respondents think less of the popular social media site. Now, I’m not a huge fan of the company, but I don’t think they’re directly to blame for the dropping stock prices. It’s not their fault that everyone believed the hype.

    Google’s Hunt for the Elusive SMB Market Continues

    Ahhh yes the SMB. That wild beast that roams the business landscape often looking very hungry and wondering where its next meal will come from if it comes at all. It has moments of brilliance when things click and there is plenty of attention showered upon it but when reality sets back in it returns to its survival mode which means it stays lean and mean just to get to its next kill.

    Exaggerated? Maybe. But the idea of the SMB being an elusive entity especially for the likes of Google is simple truth. Maybe it’s because the definition of the SMB is something that needs to be changed. As was pointed out by Greg Sterling of Search Engine Land