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Facebook’s ‘Find Friends Nearby’ Unofficially Available

posted on June 25, 2012

Facebook is trying to break new ground in people discovery with its new ‘Find Friends Nearby’ feature but what they may have really done is break new ground in how you test a new feature.

The feature was created during a Facebook hackathon by developer Ryan Patterson and another FB engineer. It has enough traction with Facebook that it was being ‘used’ at the Angelhack event in Seattle. TechCrunch first reported the new app and its unofficial introduction to the world.

We first heard about the service from developer Roger Pincombe, who himself got the info from a Facebook developer at the Angelhack event going on this weekend: Facebook is a title sponsor, and at the San Francisco event (Angelhack’s taking place also in Seattle, Boston and NYC), and one of its engineers was on site showing off how the app worked with developers. The feature has not been officially launched, but it is live and visible for those seeking it out.

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Google Pays Homage to Old School Advertising By Giving it a Modern Twist

posted on June 22, 2012

When Coca-Cola decided to teach the world to sing, in perfect harmony, I’m sure they hoped it would catch on and help them sell a few bottles of soda. They didn’t set out to create one of the world’s most iconic advertising images but that’s just what they did and forty years later we’re still talking about it.

Project Re: Brief is a Google-backed documentary that revisits those classic campaigns of the past with an eye toward inspiring a new generation of advertisers on the internet.

Harvey Gabor (Coca-Cola’s “Hilltop); Amil Gargano (Volvo’s “Drive it like you hate it”); Paula Green (Avis’ “We try harder”); and Howie Cohen and Bob Pasqualina (Alka-Seltzer’s “I can’t believe I ate the whole thing”) all come out of retirement to help reinvent the campaigns they were known for.  Through the use of modern technology, these old ads get new life as interactive campaigns for the internet and the tablet.

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Facebook Recommendations: Men Trust Women More Than Women Trust Women

posted on June 22, 2012

A new study shows that women exert 46% more influence over men than over other women. On Facebook, I mean. Well, that’s what the study was about, so it could be true in real life as well. . . someone should do a study on that. . .

This study, conducted by Sinan Aral and Dylan Walker at NYU, was designed to quantify the power of your peers on a social network. The bait was a movie-rating app for Facebook. Over the course of the study, 42,000 messages about the app were sent out to the friends of more than 7,000 users. The messages went out to a random selection of friends to avoid what the researchers call ‘homophily bias.” That’s the concept that we tend to hang with people who have similar interests, so if I like an app, my friends will like it too because we share that interest, not because I influenced them.

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IBM Study: The State of Marketing Hinges on the Relationship Between CMO and CIO

posted on June 22, 2012

With the rapid pace of change of virtually everything these days, marketers can attest to this accelerated pace of learning and adjusting just about better than anyone. Actually there may be one area of business that is experiencing change at much the same rate, if not faster, and that’s those responsible for the technology side of the ledger.

IBM has been examining the state of marketing an the result is their new study called, fittingly enough, ‘The State of Marketing 2012‘. This information combined with a study that was done back in November of 2011 makes it clear that in order for CMO’s and CIO’s to succeed moving forward their needs to be an unprecedented air of cooperation. The chart below shows just how reliant CMO’s are on technology of all sorts

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Finally! Facebook Allows for Comment Editing And Includes History

posted on June 22, 2012

We all have had the experience of the embarrassing Facebook typo. Of course, if you are really worried about those things you have gone through the process required to make your comments look just right. I personally just let the mistake lie which I can’t figure out if it’s honest or just lazy.

Well, for all of you perfect comment leavers out there Facebook has finally figured out that just about 900 million people have wanted to be able to edit comments since about 8 years ago. No one said they weren’t paying attention!

TechCrunch’s Josh Constine reports

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New Study Shows Love Hate Relationship Between Moms and Technology

posted on June 21, 2012

‘Brave New Moms: Navigating Technology’s Impact on Family Time,’ is a new study from Yahoo and Starcom MediaVest Group. The findings, which were unveiled at the 2012 Cannes Lions International Festival of Creativity, demonstrate the love / hate relationship that many moms have with technology.

On one hand, 71% of moms said that technology was part of family together time. On the other hand, 52% said that technology was a distraction.

Where tech really comes into play is as mom’s personal assistant. Many of the moms in the study talked about the importance of maintaining family traditions but noted that what we did then doesn’t always work now. So moms are turning to the internet to help them come up with new family traditions and find shortcuts that can help keep the old traditions alive.

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Money is Tight but People Still Prefer to Laugh or Cry Over Advertising

posted on June 21, 2012

The economic state of the world has an obvious correlation to the level of consumer spending. And in turn, consumer spending effects ad spending because everything has to stay in balance.

But did you know that there was a correlation between the economy and the kinds of advertising that make people spend? Apparently, there is because Nielsen says so! Check this out.