Marketing Pilgrim Celebrates its 10,000th Post!

Apparently, we like to talk about internet marketing…a lot!

This marks our 10,000th post since the site launched back in 2005. In some ways, that is hard to believe, but in many ways it makes a lot of sense. We are blessed to have worked with some of the best writers in the industry–including Frank Reed, Cynthia Boris, Joe Hall, Jordan McCollum, David Vogelpohl, Gareth Davies, Dave Snyder, Janet Meiners, Taylor Pratt and dozens more.

I’m also grateful to the thousands of loyal readers that check in with us every day–eager to catch our unique & quirky habit of finding the most interesting news and breaking it down with expert analysis. All of our readers rock (even the trolls with their overly baited comments make us smile).

Twitter Went Down! Facebook Uniques Drop! It’s the End for Sure!

Twitter was down for somewhere in the range of 30 minutes (give or take 20 minutes or whatever, I wasn’t really counting). There were plenty of folks taking full advantage of the chance to post on Facebook or get the quick post up during the great Twitter Outage for An Hour Or So of 2012.

Mashable reported

Twitter is down, let’s party like it’s 2007, 2008 and 2009!

The social network appears to be completely down (not a fail whale in sight). Visiting Twitter.com results in “no data received” messages and third-party Twitter apps such as HootSuite are giving out “Twitter API is busy” messages.

We first noticed the outage at around 12:13pm ET. The outage is impacting third-party apps, the official Twitter client’s and the Twitter website.

Are You a ‘Data Driven’ Company?

Big data. It’s the buzzword for the sheer volume of data that larger companies are able to grab regarding just about any part of their business. Of course, here at Marketing Pilgrim we are interested in big data as it relates to, you guessed it, marketing.

eMarketer discussed the finding from a recent study by 33across looking at the impact big data has on ad spend. As with much research in areas of marketing and advertising there isn’t much to see as a general rule. Specific industries see things in their own special way. In other words, no silver bullets yet again!

The most curious piece of this data is the relatively low (as compared to the other sectors) interest that retail has in big data. Why is that?

Facebook’s Like Comes to Mobile Apps

Ever had the urge to Like something on an app so your friends on Facebook can see how much you like something because it is now true that “I like, therefore I am”? It’s a primal urge of the modern social being that until now was left unchecked and unsatisfied. To say the least, the world has been an increasingly mobile yet very hollow place without mobile like capabilities.

Well, never fear. Facebook’s quest for frictionless everything marches merrily along with the introduction of the the mobile like for apps.

From the Facebook developer blog

People share content on the web every day using the Like button. While this has been a key part of how people share, mobile apps have not been able to integrate the functionality. Now they can.

Study Shows US Falls Short In Responses to Social Media Fan Feedback

Do you reply when a fan leaves a comment on your company Facebook Page? Does it matter if it’s positive or negative? Do you answer questions? In other words, are you interacting with your social media fans or just using your Page as a one-way street?

A new report from Socialbakers shows that most companies are missing out on this golden opportunity to engage their customers. And here in the U.S., we’re really blowing it big time.

Socialbakers used their Socially Devoted (to you) program to look at social media response time. What they found was that “on average, companies respond to only 30 percent of social media fans’ feedback.” The average response time, 26 hours.

Are Facebook Mobile Ads Really More Effective?

Today, marketing mavens everywhere are all agog about a report from SocialCode which shows that Facebook mobile ads are more effective than Facebook web ads. Not just a little more but a lot more, 0.79% clickthrough rate on mobile, compared to 0.327% for web ads.

Hooray-ish.

Here’s the thing, mobile ads on Facebook are pretty new, so it’s still a novelty for most. Second, SocialCode’s data pool came from a single week in June. What happens when you expand the pool to a whole month of data, six months of data? Want to bet that high clickthrough average on mobile will shrink?

Download Web Data Directly to Google Docs

Some of you may think that this is a non-story and you would be right unless you are keeping an eye on the continually expanding big picture that Google is painting.

The ‘story’ is reported at the Webmaster Central blog that data from webmaster central reports can now be downloaded into either a CSV file (which has been available for a long time) or directly into a Google Docs spreadsheet. Google tells it like this

Webmaster Tools now has a new download option for exporting your data directly to a Google Spreadsheet. The download option is available for most of our data heavy features, such as Crawl errors, Search queries, and Links to your site. If you enjoy digging into the data from Webmaster Tools but don’t want to use Python scripts or the API, we’ve added new functionality just for you. Now when you click a download button from a Webmaster Tools feature like Search queries, you’ll be presented with the “Select Download Format” option where you can choose to download the data as “CSV” or “Google Docs.”