Posted June 4, 2012 2:28 pm by with 0 comments

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Just because Trackur is one of the largest and most talked about social media monitoring tools on the web, that doesn’t mean the company has been resting on its laurels.

You may have noticed that I’ve been somewhat of an absentee landlord here at Marketing Pilgrim, but there’s good reason for that. Today, Trackur announces its brand new user interface…and it’s sexy and it knows it!

For the past 6 months, we have been hard at work coming up with a new UI that would take Trackur’s social media monitoring dashboard to the next level. We wanted it to remain simple and quick to use, but at the same time, we wanted to push the design dial all the way up to 11! 😉

I think we achieved that with the newly launched dashboard:

Some things we’re really excited about:

  • Trackur is now completely mobile friendly. As an avid iPad and iPhone user, I wanted Trackur to work natively on mobile devices and tablets. The new UI is responsive to your screen, so adapts to the screen real estate you have available to you.
  • We’ve also tried to cut down on the annoyances of switching between screens. For example, our InfluenceRank metrics and data now load immediately below the result you are looking at–no need to go back and forth between screens.
  • The new Trackur dashboard is now even better for our white-labeling customers using our Ultimate plan. No more stark contrasts in color. You keep your logo and color scheme, without straining your eyes!
  • We’re using the very latest HTML5 and CSS3 standards to push the envelope. Now that all modern browsers are synching up in capabilities, we’ve been able to add a lot more “sexy” to Trackur. If you’re using an older browser, we’ll be maintaining the old interface for a few more months, so you can switch at your leisure.

We’ve had some great feedback from those that beta tested the dashboard, and as of right now, the new UI is available for all. You can learn more or set up a social media monitoring account at