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Twitter Enhances Verified Account Viewing

I am writing about territory that I am rarely in these days so pardon any ignorance that may make its way into this post.

Twitter announced yesterday that it will be making an improvement in how you can view a verified account profile on Twitter.com. Verified accounts are normally brands, athletes and musicians and they are the accounts that rack up the huge following numbers (and know how valuable all those followers actually are, right?). So why is this not my area of expertise? Well, it’s twofold. I don’t use Twitter via Twitter.com and I don’t follow any of those types (usually). Of course, I am not in the majority on this I suspect but isn’t that what makes social media grand?

Simply put now Twitter users have a choice to be able to view a profile with all tweets (meaning it includes @ replies) or just that account’s timeline of tweets without the @ replies (which is the default setting). Here’s a picture from the Twitter blog of one example

The post goes on to explain

This simplified profile, which we’re rolling out to verified accounts over the coming weeks, makes it easier to understand what kind of content the user shares on Twitter, and what Tweets you’ll see if you follow them. (Remember that replies on Twitter begin with an @username and are only seen by people who follow both the Tweet author and the @username at the beginning of the Tweet.)

You may be wondering why I don’t usually follow verified accounts which means celebrities, athletes and brands (I do follow a few athletes but not for the reasons most would). OK well, then maybe you aren’t but humor me here. This example Twitter highlights in the post will be the perfect way to show just how ‘important’ this stuff ultimately is. In other words, if this is the best they could do to entice me to follow accounts like this then they will need to try a little harder.

Now you can quickly find out what your favorite musicians, athletes and brands are saying and doing, even if they frequently reply to others. And you can also continue to discover great moments on Twitter like when @MollyRingwald and @SalmanRushdie discussed following one another on Twitter.

Hmmmmm. A conversation between the author of “The Satanic Verses” (published in 1988) and an actress whose greatest accomplishment was a teen movie from 1986 isn’t exactly the stuff of legend. Or maybe Twitter has made what’s old new again? You make the call.

So what’s your take on this enhancement? Will it matter to you?