In its continuing quest to carve out its place in the social media landscape the folks at Twitter are announcing that essentially the mantra is (as far as branding goes) that “bird, bird, bird is the word!” (see video at the end for a chuckle or two).
Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company.
Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.
There really isn’t much more to report. As far as Twitter is concerned you need to think about the bird. They even cared enough to put a video together :-). While I admit it doesn’t say much, we know that 140 characters is a lot for any bird so a short video should suffice.
Now be nice and respect “The Twitter’s” desires to just be the bird and that ultimately bird is the word.