Olympic Twitter Issues Get Deadly Serious

Twitter continues to be a big topic of conversation in regard to the Olympics but sadly, not in a good way. We’ve gone from the mildly annoying #nbcfail campaign to serious threats, racist comments from athletes, banning and even an arrest.

Two athletes have already been banned from competing after posting racist and violent Tweets. Swiss soccer player Michel Morganella vented his anger at the South Koreans after a loss. Before the games began, Greek triple jumper Voula Papachristou was banned for remarks about African immigrants. It’s implied that Papachristou’s remarks were politically motivated, but clearly Morganella’s motivation was anger at a loss. Not that anger is a good excuse, but we’ve all said things we wish we could take back, though most of us never said it so loud and so publicly.

SMART Report Shows Vacationers Don’t Leave Home Without a Mobile Phone

“Don’t leave home without it,” is American Express’ famous call to action, but these days it could also be applied to the mobile phone. Not only do we use our phones for work, shopping, and recreation, we also depend on them while we’re on vacation.

The July 2012 S.M.A.R.T. Report from Millennial Media takes a look at mobile advertising in the travel industry. So let’s start with how people use their mobile devices while on vacation.

A nice, fat 62% are using it to find local restaurants and attractions. The implication is, that they’re looking up places they’ve never been before, so it’s even more important that they find positive reviews and solid details on the web. A local regular may disregard a bad Yelp review, but an out-of-towner is more likely to skip to the next closest venue.

How Mobile Marketing Can Add To Consumer Trust

Mobile marketing is one of the hottest topics of any marketing conversation at the moment. Oftentimes though the focus is where it is missing the mark. One of the favorite subject matters regarding mobile’s ‘unrealized potential’ is the use of QR codes. Complaints from consumers about these mythical beasts range from useless to “What’s that again?”. Of course they are not all bad but thus far, the QR code has been a bit of a disappointment.

So what works in mobile marketing? Anything that will create more trust in customers and prospects alike is good place to start. A recent study from About.com (our own Cynthia Boris covered another aspect of this study recently) lays out just what consumers feel works in the mobile space to increase trust. Here is eMarketer’s repackaging of that data

It looks like the elements for making mobile marketing effective is pretty simple and not far off the mark of objectives of all other marketing efforts.

Winning the Election Is Just A Matter of Four Screens

We are heading into the what would be the equivalent of the third turn in a horse race with this year’s presidential election in the US. While it’s been grueling for the contestants it’s even worse for those of us being subjected to following it.

So what’s it going to take for the winner to come out on top in November? Google has it narrowed down to the number 4.

It may be a little tough to read but we get this from the YouTube blog

The Twitter Olympics: Record Breaking Numbers Mixed With a Whole Lot of Fail

This year’s Olympics is putting Twitter to the test. In a partnership with NBC, they’re the most visible social network of the games and it’s led them to some huge highs and some deep, deep lows. And we’re only 3 days in.

It began on Friday, when nearly 10 million people Tweeted about the start of the Olympics. Or 5 million, depending on who you want to believe. The lower number comes from Bluefin. They’re putting together excellent infographics for each day outlining the Twitter numbers and highlighting the highs and lows of the social graph.

The difference in the first day numbers is probably semantics. Bluefin appears to be counting only Opening Ceremony Tweets where Twitter UK is counting all Olympic mentions for the day. (Feel free to correct me if that’s wrong.)

Facebook’s Photo Upgrade is a Welcome Change

Facebook is known for randomly changing things and annoying millions of users in the process. Well, not this time. This time, they got it right.

Facebook has announced a change to the way photos are displayed and it’s large. . . your pictures, I mean. This is what your photo pages will look like going forward:

 

Pretty, huh? This page is extra cool because she’s doing fun things in a cowboy hat, but I bet this new design will make everyone’s pictures look cooler.

Gone are the ugly thumbnails, the even rows and boring layout. With the new photo design, you choose which photos to highlight in the same way you highlight a post. Easy, I assume, because my account hasn’t switched yet, so I can’t test it.

Google+ Hangouts Coming to Gmail

Google+ certainly has a ton of potential. Up to this point in time many would argue that it is unrealized potential but to Google’s credit, they are being patient and not giving up.

As a result, rather than panicking they are simply taking and introducing various Google+ features to other areas of the Google experience. Today we learn about Google+ Hangouts now occuring inside of Gmail to get a better video chat experience. Here is a video showing just what this might mean to us mere mortals.

The Google Gmail blog tells us a little more