Posted July 12, 2012 3:59 pm by with 0 comments

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There are three of us in my household and two of us own smartphones. My husband is the only one with a feature phone and yesterday he was talking about upgrading. He’s the rare bird that only uses his phone to make calls and text but lately he’s been eying some of the apps I have on my phone and he’s close to making the switch.

According to Nielsen, more American phone owners are making the switch than ever before, with 2 out of 3 choosing a smartphone over a feature phone in the past three months.

Who knew my family was so typical? I never would have guessed.

As of June 2012, smartphones were in the hands of 54.9% of all U.S. mobile phone subscribers. Android is still leading the pack in sales due to their wide variety and lower price points.

It does seem like only a matter of time before the feature phone goes the way of the cassette tape. The only thing holding it back is the cost of data. That’s what’s stopping me from upgrading my husband’s phone, the extra dollars per month.

Knowing this, cell phone companies are moving toward family data packages in the style of family messaging and minutes packs. It’s the only thing that makes sense for a family with multiple phones. Imagine mom, dad, a couple of teens, it’s the only way to go.

And with smartphones already in the hands of so many mobile users, it’s imperative that marketers learn how to navigate this new frontier. Whether you’re building your own apps or simply making your site work on mobile, now is the time to get it done. And once it’s done, make sure you test your content on both the iPhone and an Android phone.

Smartphones haven’t taken over for the home PC yet, but they have changed the way we access the internet, shop both online and off, and navigate throughout our day. Marketers, you simply have to get mobile.