Twitter’s Mobile Experience Enhanced

Before we get into the changes that Twitter has made to its iOS and Android apps, it’s important to consider just how many people actually use the official Twitter experience over third party providers like HootSuite and others. I found some ancient statistics (over a year old) which claim 42% of Twitter users used unofficial apps but that was not looking at mobile solely. Reliable statistics in these areas can be hard to come by for sure.

With mobile use exclusively this kind of data is even harder to track down. Regardless of who is using what though, it’s likely that Twitter is more interested in everyone using native Twitter mobile apps moving forward which further indicates their march to limit third party development around the platform. If the latest tweaks to the mobile experience are any indicator then that is a fair guess.

Google+ Button Rolls Out Recommendations for All

Bloggers have long used “see related posts” widgets to try and keep readers inside their own site. Now, Google+ is lending a hand in that regard with their new Google+ Recommendation Button.

The button is the same one you’re used to seeing, but now, when you hover, you get a suggested list of additional articles for your reading pleasure. Nifty. Here’s how it looks on MarketingPilgrim.


I tested this on a few other sites and found a couple of things;

1. Not every site with a Google+ button has the option. It’s supposed to happen automatically, but perhaps there are different kinds of buttons, or perhaps the roll out is still happening. If it’s not working on your site, you should try updating your code to the latest and greatest before panicking.

Pinterest Referral Traffic Wins with Only a Tiny Percentage of the Pie

Unless you’ve been living under a rock, or you’re a man, you’ve probably been on Pinterest a few times in the past week.

The social photo sharing site has taken off in ways no one ever imagined to the point where large corporations are now carving out their own space on the network. But is it good for marketers? New numbers from Shareaholic suggest it could be so, depending on how you look at the picture.

Shareaholic has been comparing the referral traffic from the top sites for the past six months. In February, Pinterest’s share of the referral’s topped those from Twitter. Jump ahead to June and Pinterest eats up the shares from Twitter, StumbleUpon, Bing and Google referral traffic.

Nielsen Reports Internet Leads Global Ad Growth

This should not surprise many but the Internet is leading the way in advertising growth based on the Nielsen ‘s Global Advertising Trends, Q1 2012 report.

Here’s the full picture (literally)

If you live outside of North America or Europe growth is pretty robust. In the two aforementioned regions, not so much. Also note that in some areas the Internet is not the prime area of growth.

Are you experiencing the ad world the same way these statistics report?

Do Marketers and Agencies See Digital World Differently?

Research is what research is. You take what you get and you can decide to draw conclusions based on what you see or not draw any conclusions at all. As we have discussed here at Marketing Pilgrim many times in the past, research as PR and advertising has really tainted our ability to get reliable information nowadays. As a result, we go with what we have and then let our gut and experience tell us whether what we see is real v. crafted for a branding purpose.

Having said that I find any data comparing how agencies look at the digital world vs. how marketers look at it as pretty fascinating. It is often the best indicator of what agencies are trying to sell oftentimes despite what marketers say they need or desire.

A study from the outsourced agency business development firm, RSW/US, (via eMarketer) gives some insight into this area by running a comparison to findings from 2009 to today. Take it as you would like.

US Based Tumblr and Groupon Captivate European Women

Tumblr took top honors this week as one of the top 10 sites for European women on the basis of time spent.

According to comScore, the social, visual blogging network was primarily visited by women (69% of the mix) in May 2012, each woman spending an average of 71.1 minutes on the site. The only site that kept women around longer was, the online email and Russian social network provider. Average time spent there? 398.8 minutes. Wow.

Half of the top ten are retail sites including the the German retail site Otto Gruppe which came in number two. And look at good old Groupon, holding its own in Europe. I never would have guessed that.

Consumers See Retargeted Ads as a Nice Reminder and an Easy Click

The internet is getting downright spooky. Last night, I used iTunes to locate the old song Escape by Rupert Holmes, a big hit at the time, but not top on the charts at the moment. An hour later, I switched on Spotify, chose 80’s Pop and the first tune was Escape.

Coincidence? I suppose it could be but more likely Spotify picked up a thread of data somewhere that showed my interest in the song. Was this an instance of retargeting or am I just getting paranoid?

Normal people (not ones who live on the internet 24 / 7 like me) no longer fear the data cookie. They see retargeted ads as a useful tool for navigating the web.