If you are an advertiser (a deep pocketed brand advertiser that is) and are looking for the most bang for your advertising buck that will reach beyond the ad itself, it looks like big sports events may be the way to go.

According to a study conducted by Bluefin Labs (via eMarketer) reports

Social TV analytics firm Bluefin Labs reported that in the first half of this year, major sporting events accounted for seven of the 10 most-talked-about TV programs online, with awards shows taking the remaining three spots.

Here is the list of the top social comment TV shows from the first half of 2012

Twitter has also been on a “new and improved” rampage over the last few months and it looks like there’s even more in store. Yesterday, I wrote about how Twitter is pushing to become more of a news maker and less of a news aggregator with their Olympic hub site and interactive content.

Now, I see that Twitter is talking to Hollywood producers about producing video content for the blurby network. As crazy as that sounds, we’ve already seen a Twitter account turn into a TV series, so why bring the TV series to Twitter?

This week on Law & Order: Special Tweeting Unit, the team investigates a series of death hoax Tweets in #justinbieberisnotdead

Oh Foursquare, you’re making me dizzy with all these new changes and options! Last week it was the Local Update, this week it’s the Promoted Update.

What’s the difference? Dollars.

The Foursquare Local Update option is a way to communicate with your fans via short posts that appear on their wall, kind of like that other social media network. These posts are free to send but they only go out to people who have checked-in to your location.

Promoted Updates go out to any user in your area who might be interested in what you have to offer. For example, if I search for lunch venues in Laguna Beach, I might see a Promoted Update from a new cafe I’ve never tried. So, basically it’s Adwords for Foursquare, which is pretty neat.