Later this week, a huge portion of the world’s population will be tuning in to watch the Olympics on TV, on the internet, and on their mobile devices. Riding high on this media wave is Twitter, the official digital communication partner for NBC’s coverage.
In the past, we’ve seen Twitter streams integrated into sites for events such as The Super Bowl and we’ve seen Twitter rise to the top as the source of information during a natural disaster. This time, though, Twitter isn’t just reporting the news, they’re actually becoming a part of the experience.
The Twitter hub at NBCOlympics.com is like nothing we’ve seen before. Here’s a partial screenshot. The full site is so big and so deep, I’d need at least ten shots to cover it all.