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69 Percent of Mobile Users Won’t Leave Home Without It

posted on July 17, 2012

The next time you’re out in public, take a moment to notice how many people are using their mobile phones. Grocery store, train station, walking in the park. Two people sitting across from each other at a restaurant — both using their phones. On the freeway (yikes!)  And don’t forget those people who appear to be talking to themselves. They’re using an earbud, so they’re probably never off the phone.

Of course, all these people aren’t on a call. They’re texting and playing Words with Friends, and they’re looking for a place to have lunch, or a new pair of shoes.

A new report from the Interactive Advertising Bureau (IAB) shows that 69% of mobile phone users never leave home without their trusty mobile companion. For many, it’s become an extension of their arm and there are days when even I wonder how I managed without one.

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Which Social Media Site Has the Most Satisfied Users? Google+

posted on July 17, 2012

The topic for today is opposital irony.

The prime example: Facebook is the most popular social media site on the web (if you’re looking at pure numbers.) And yet, it has the the lowest customer satisfaction rating of any social media site, if you don’t count MySpace. And who counts MySpace these days?

On the other end of the list? Google+ with a satisfaction score of 78. Facebook received a 61, a decline from both last year and the previous year. The only site on par with Google+ was Wikipedia, but I don’t count them as a social media site.

Current darling Pinterest came in fourth with a 69. Twitter just under that with a 64.

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Understanding The Next Generation of Consumer [Infographic]

posted on July 17, 2012

While everyone is busy trying to reach the customer of today very few marketers afford themselves the luxury of examining of what the next generation of consumer is truly like. Is this a mistake or is something that can be adjusted to when the time comes? Sounds awful risky to just sit back and let the new wave of consumers come down the pike without a little prior planning.

Our Email Marketing channel sponsor, AWeber, decided to help folks out in terms of giving them some insights into the ways that today’s teens prefer to communicate. Since marketers need to go where the prospects are this can be important to know. The following infographic also has some analysis attached over at the AWeber blog.

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Does Mayer’s Exit Signify Real Trouble With Google’s Local Efforts?

posted on July 17, 2012

This is total conjecture here so you can choose to read on or not. Yesterday’s rather abrupt move by former head of Google’s local efforts and long time Googler, Marissa Mayer, to become CEO of the troubled former Internet icon Yahoo, was a surprise to say the least.

It was a surprise in the abrupt nature of the news as well as the where Mayer landed. Let’s just say that Yahoo hasn’t exactly been the home of the best and the brightest in the tech industry with regard to leadership in recent years. Carol Bartz’s reign was not a success. Scott Thompson’s time at the helm was short and ended in a bizarre fashion. Now, we have one of the Internet industry’s darlings taking over a reported mess in what seems a rather quick (possibly hasty?) move.

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SPONSOR: Using LinkedIn for Marketing

posted on July 17, 2012

How are doing with your integration of LinkedIn into your marketing efforts?

Oftentimes marketers will struggle with getting the most out of any social network. Since LinkedIn stands apart from other social efforts because of its professional focus there can be even more questions about how to best leverage the great audience LinkedIn represents in order to benefit your business.

Join our Inbound Marketing channel sponsor, HubSpot, this Thursday July 19th at 2pm EST as they team up with the LinkedIn team for a free workshop called “How to Master LinkedIn for Marketing”.

Join LinkedIn’s Director of Online Marketing, Scott Engelman, and HubSpot’s CMO, Mike Volpe, for this presentation to help you navigate LinkedIn to the greatest benefit for your marketing efforts.

SIGN UP TODAY!

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BIA/Kelsey Sees Local Online Ad Revenue Up 13% for 2012

posted on July 16, 2012

I will be real honest here. I get confused as to who predicted what and when they predicted it regarding things like digital ad revenues for local media. These predictions seem to roll out all the time and it can be difficult to keep track.

The most recent offering comes from the BIA/Kelsey group who garners a fair amount of credibility in this increasingly complicated space. Halfway through 2012 the research firm is predicting a healthy uptick in overall ad revenues for 2012.

In its newly released U.S. Local Media Forecast (2011-2016): Full Edition, BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1 percent in 2012. According to the forecast, several local media segments are on target to exceed this overall growth rate, such as mobile search, which will grow 77.2 percent. Online video will grow 51.6 percent and social will grow 26.3 percent. For some media, like newspapers, digital ad revenues will be the only source of growth.

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Google’s Marissa Mayer Jumps Ship to Yahoo…Brings Life Vest

posted on July 16, 2012

According to reports, Google’s most prominent female executive just jumped ship and…wait for it…will become Yahoo’s new CEO!

Tomorrow!

Wowzas! Did anyone see that coming?

Reports are surfacing from credible sources, including the New York Times…

Ms. Mayer resigned from Google on Monday afternoon by telephone. She starts at Yahoo on Tuesday. Ms. Mayer will also join Yahoo’s board.

In an interview, Ms. Mayer said she “had an amazing time at Google,” where she has worked for the past 13 years, but that ultimately “it was a reasonably easy decision” to take the top job at Yahoo. She said Yahoo is “one of the best brands on the Internet.”