The next time you’re out in public, take a moment to notice how many people are using their mobile phones. Grocery store, train station, walking in the park. Two people sitting across from each other at a restaurant — both using their phones. On the freeway (yikes!) And don’t forget those people who appear to be talking to themselves. They’re using an earbud, so they’re probably never off the phone.
Of course, all these people aren’t on a call. They’re texting and playing Words with Friends, and they’re looking for a place to have lunch, or a new pair of shoes.
A new report from the Interactive Advertising Bureau (IAB) shows that 69% of mobile phone users never leave home without their trusty mobile companion. For many, it’s become an extension of their arm and there are days when even I wonder how I managed without one.