AdAge Insights has just published a new report called “Dudes to Dads: U.S. Men’s Attitudes Toward Life, Family, Work.”
A portion of the report looks at how men of different ages view all types of advertising and the results were mostly predictable except for this:
Millennials report they pay considerable interest in the ads they see most often in shopping malls, followed closely by medical offices and bars or pubs. Gen Xers and boomers also notice ads in malls and medical offices, but to a lesser degree.
Medical offices? Are there a lot of ads in the doctor’s office? I guess I’ve seen charts with ads for pharmaceuticals at the bottom but it’s not like the exam room is plastered with Got Milk ads. Strange.