Posted July 26, 2012 9:26 am by with 0 comments

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Whenever online video is discussed in business the question always arises about the level of professionalism required to make the video effective. Some say in the business world it should be professionally produced while others feel that a certain amateurish touch lends more personality to the video.

Regardless of your stance, the folks at YouTube are interested in helping people move away from the complete amateur production by introducing their first Creator Space in London. Take a look at the video of the new offering.

The Telegraph tells us a bit more

The new studio will help some of the most popular YouTube posters make their videos look more professional. The website now offers films and TV to rent and buy around the world.

Sara Mormino, Director of YouTube Content Operations and Next Lab, wrote on the site’s blog, “It is amazing to think that some of the most successful creators on the platform, with millions of views, use little more than their bedrooms, a webcam and any props they can lay their hands on to produce compelling videos and build a global fanbase.

Based in Google’s Soho offices in London, the creator space will include two studios, a green screen for backdrops, fully staffed editing suites and cameras based on both DSLR and cincema technology.

It looks pretty cool. This is supposed to be the first of many in other cities but the timetable for that is not known.

What do you think?