Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Twitter Dumps LinkedIn and the Tweet Custody Battle Begins

Did you hear about the shocking breakup that happened last Friday? Twitter said goodbye to LinkedIn. They packed up their Tweets and as of this morning, they were gone like the wind. (Or so they say, I still see remnants on my account.)

Twitter posted the breakup story by pretending it was their idea all along and no big thing. They refused to name names, but they were kind of harsh about appointing blame.

Back in March of 2011, my colleague Ryan Sarver said that developers should not “build client apps that mimic or reproduce the mainstream Twitter consumer client experience.” That guidance continues to apply as much as ever today. Related to that, we’ve already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used.

LinkedIn has been using a direct Twitter feed as part of their profile pages since 2009. Even though Twitter has been publicly saying they don’t want people doing that for more than a year, they never called LinkedIn on it before. Now, they have.

Why the break-up? Seems like Twitter has decided they prefer living alone. In the past few months, they’ve introduced the concept of Twitter Cards, which allow folks to display a variety of content types from within the stream. Twitter says the move to keep this asset all to itself is purely for the good of the user. They want every Twitterer to have a “consistent Twitter experience.”

It couldn’t be because they’re introducing ads into the mix so they want to keep folks onsite as much as possible, could it?

LinkedIn is taking the high road (ish). They say they still love Twitter and will continue to allow their users to Tweet from LinkedIn. As a matter of fact, they highly recommend that you begin all conversations at LinkedIn so you can have the best of both worlds.

When asked to comment, Facebook, who still receives daily content from Twitter, held up a sign with a thumbs up hand.

Can LinkedIn survive without Twitter? Will it be a tough road back filled with midnight ice cream runs and trashcans full of wadded up tissues? Perhaps the breakup will be the best thing that ever happened to them. You know what they say, that which doesn’t kill you, makes you strong.

What do you think about the Twitter / LinkedIn split? Whose side are you on?