Posted July 31, 2012 7:00 am by with 0 comments

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We are heading into the what would be the equivalent of the third turn in a horse race with this year’s presidential election in the US. While it’s been grueling for the contestants it’s even worse for those of us being subjected to following it.

So what’s it going to take for the winner to come out on top in November? Google has it narrowed down to the number 4.

It may be a little tough to read but we get this from the YouTube blog

The numbers are in, and savvy political campaigns need to take notice. The rules of reaching voters have changed and new approaches are warranted because:

  • More than 80% of eligible voters are online
  • Similarly, 83% of mobile phone owners are registered voters
  • 1 out of every 3 likely voters in November say that they didn’t watch tv in the past week
  • Voters are spending more media time on their mobile devices than newspapers & magazines combined

Politics have always been about who gets their message out to the most people in the best possible manner. While the days of TV ads, bus tours and kissing babies may still exist staying in office or being elected to replace an incumbent has as much to do about tweets, likes and views.

If this approach will win the office of the president in 2012 who has the advantage as of today?