Almost Half of All Smartphone Users Have Purchased Digital Entertainment Products

American’s have a bad case of Johnny-Five syndrome. So named for the robot in the movie “Short Circuit,” the disorder’s one and only symptom is the intense craving for more digital input. Movies, TV shows, podcasts, webseries, music, ebooks — they can’t get enough.

According to the new Mobile Intel Series report from Millennial Media, 47% of smartphone users have purchased digital entertainment in order to halt the cravings, but sadly, the fix is only temporary. One season of “The Vampire Diaries” isn’t enough. The entire catalog of films starring George Clooney won’t do it. Even the massive collection of free ebooks on Amazon can’t fill that empty feeling a Johnny-Fiver gets once the data has been consumed.

This is good news for all you entertainment content sellers out there.

File Under: Not Sure About This, Bing Adds Facebook Photo Search

“Looking for that epic shot from last winter’s ski trip?  Or the I-could-die-laughing photo of your roommate’s cat dancing?”

No? Too bad, Bing is going to help you do it anyway with their brand, spanking, new Facebook Friends’ Photo Feature. (Say that three times fast!)

The widget, which resides on Bing’s website, gives you a Pinterest view of all the photos recently uploaded by your friends on Facebook. Here’s my current snapshot:

Note my love of food, movies, and apps!  The dropdown (where it says Recent Photos) can be changed to view only Fan Page photos or only Friends’ Photos. The Friends option took forever to load, not sure why. If you click through on the name of the uploader, you get a page with all of their photo albums, and yes, you’re still on Bing. As a matter of fact, nothing I clicked led me to Facebook. I did find a small option to do so at the bottom of an enlarged photo, but clearly they’re not about sending you somewhere else to play.

eMarketer Reduces 2012 Facebook Revenue Estimate by 15%

Facebook has gone from social media monster to social media punching bag (at least on the business side) all in the matter of a few short months. This whole public thing isn’t as easy as it looks is it, Mark?

Well, to possibly add insult to injury, eMarketer has released that it is revising its estimates for Facebook’s revenue in 2012 by 15%. In an article they state

In February, eMarketer predicted ad revenues at Facebook would reach $5 billion this year, but underperformance throughout the first half of 2012, along with questions about the effectiveness of some of the site’s ad products, have led to a downward revision of close to $1 billion.

How Old Should Your Social Media Manager Be?

There’s been an onslaught of articles lately proclaiming why you should or should not specifically hire a 23-year old to manage your social media presence. I’ve tried to avoid commenting, but after a recent Inc.com article about why you should never dream of hiring a younger person to manage your social media accounts, my hand is forced. There is a perfect age for your social media manager. Ready for it?

It’s whatever the birthdate of the person you hire to manage your social media accounts is.

The reality is this whole argument is a non-argument and shameless age baiting on both sides. There’s a reason a resume isn’t a photocopy of a birth certificate. What ultimately determines someone’s ability to manage your social media presence is their ability to manage your social media presence. If the hiring manager is making that decision based on age, your company has bigger problems. This is the specific reason that interviews and resumes exist, people.

Twitter’s Interest Targeting Product Aims At Larger Audience

Twitter continues to try to make money from its grand social media experiment. That’s not really news is it?

What is news is how they keep trying to do this. Whether it’s becoming more insular in their approach to how and where you get your tweets or clamping down on the developer community, the social media big boy is changing a lot these days.

The latest update to Twitter’s advertising model is called Interest Targeting. TheTwitter Advertising blog explains it like so.

….we’re taking an important next step by allowing you to target your Promoted Tweets and Promoted Accounts campaigns to a set of interests that you explicitly choose. By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets. When people discover offers and messages about the things they care about on Twitter, it’s good for both marketers and users.

Twitter Removes Source from Some and Certifies Others

Twitter is still marching along on their aggressive campaign to take back control of their data stream. This week, they’ve removed the source notation that used to appear along with the date of a Tweet. This change appears to only be in effect when you view your stream online but it’s hard to say for sure.

Compare these two images of the same Tweet:

This is E! Online posting via HootSuite. The screencap comes from a Twitter piggy-back website that provides feeds of celebrity Tweets. The Tweet was posted today and clearly shows the HootSuite designation.

Here’s the same Tweet as viewed through the official Twitter web interface.

Companies Say Posting to Facebook is Risky Business

Social media has the ability to turn your company into the top trend of the week. But as fast as people can build you up, they can knock you down with very little effort. A badly chosen word or an inappropriate joke and suddenly a short social media post is headline news and not in a good way.

eMarketer put together a chart showing which social media networks carry the most risk. In the eyes of those surveyed, Facebook posed the most significant risk, but Twitter and YouTube worry more people overall.

Facebook is frightening due to its size. The site is designed to create “reach,” so what I post, my friends see and so on and so forth. We also know that recommendations from friends carry a lot of weight on Facebook, so the opposite is also true. If my friends have bad things to say about a brand, then I’m likely to go with the flow and shun the brand, too.