In the meantime, I sat down with Arnie Kuenn of Vertical Measures to talk about Pubcon and what you can expect to learn from my Google Reputation Management session.
Arnie: Hello, I’m Arnie Kuenn, President of Vertical Measures. Vertical Measures. We’re a search, social, and content marketing agency in Phoenix, Arizona. And I’d like to introduce you to Andy Beal, the CEO of Trackur. How are you doing, Andy?
Andy: Good, Arnie. How are you today?
Arnie: I’m doing great, doing great. Thanks for joining us. I really appreciate that. So we’re going to talk about Pubcon, and I know you’ve been speaking at PubCon for many years now. So what keeps you coming back?
Andy: You know, PubCon is absolutely my favorite conference. Even in the most recent last few years, I’ve really cut back on speaking, but I wouldn’t miss PubCon. It is a great conference. It just seems to get better and better each year. I really like the diversity of the different sessions. It’s not all about SEO or PPC. There’s affiliate marketing. There’s some cool stuff, like reputation management, which is another reason it keeps me going back.
But I think PubCon, more than any other conference I’ve been to, is it’s just fantastic for networking. The connections that you can make, that’s great, so it’s kind of like putting a real face to that avatar that you’ve seen on Twitter and Facebook. But it’s also the fact that you can have those conversations that are private and offline. People are very generous with their time, very forthcoming with tips, so I really like that environment. I get to see great friends, like yourself, and then just kind of mingle. There’s always something that I learn. I’ve been doing this for many, many years, but even I come away from these conferences with my head spinning.
Arnie: Yeah. I agree. And I noticed you didn’t mention Las Vegas or gambling.
Andy: In fact, I stay at the Renaissance Hotel. It’s probably the only hotel in Vegas that doesn’t have gambling. Just kind of stay away from it. And that’s a nice little tip, as well, because it’s right by the conference center. It’s like walking distance. So that’s my favorite.
Arnie: That is a good tip. Yep. All right. So you’re going to lead off Tuesday morning, the 16th, with a presentation called “Reputation Management: Focus on Google.” So can you give our viewers a little idea of what they could expect from attending your session?
Andy: Sure. Reputation management is such a broad subject, but I really like to try and focus on what a lot of people ask questions about, and that is Google reputation management. If something shows up negative in Google, how do we suppress that, how do we push that down? But I like to go beyond that, as well. I like to look at how we can create positive content and get that into Google ahead of time. Kind of like the “prevention’s better than the cure” kind of approach. And I really walk people through the tactics that I use to try and take a little bit of control of that Google reputation. Also, at least people can be well aware of things that are negative that are outside of that first 10 results on Google’s search page so that they can start crafting an approach to blocking that stuff out, protecting their reputation.
So one thing I like about these solo sessions is you get 30 minutes to really go in a little deeper into the subject matter. And what I try to do is spend about 20 or 25 minutes and then leave questions at the end, because I don’t want anybody to leave without having their particular question or their particular situation tackled.
Arnie: Yeah. And it’s amazing how fast even the 25 minutes is going to go, I’m sure.
Andy: Oh yeah, for sure.
Arnie: I know you’re also moderating another panel. We’re recording this fairly early, ahead of PubCon, so maybe you don’t know exactly what’s going to happen, but it’s “Google Places and Maps Optimization.” So I didn’t know if you had any feelings on what that panel’s going to be all about, if you could comment on that.
Andy: You know, it is in early stages, and I’ve not had a chance yet to see any of the presentations. I don’t think they’ve even been put together yet. But everybody’s talking about Google Places. Everybody’s talking about maps and local, and quite honestly, it’s not my specialty. Being on this panel, moderating the panel, it’s really going to give me a great opportunity to learn a little about the subject as well. I’m going to be taking a notepad. I’m sure there’s going to be a lot of great tips. We’ve got a great panel of speakers.
Arnie: Super. All right, so Andy, before we wrap this up, I know you’ve had a great new release with Trackur, and I thought I’d give you a chance to tell the viewers about it, and I’m sure you’re pretty excited about it.
Andy: Yeah, very excited about it. What we just added is automated sentiment analysis. So basically, we’re looking at each item that shows up in Trackur, and we’re automatically calculating whether it’s positive or negative, and really giving you that head start on whether or not it’s something that you need to take care of or react to. So we just added that to all of our plans. We’re bringing it to our $18 a month plan even. It’s something that we’ve looked at for a long time, in terms of adding it, but we wanted to make sure we got it right, and we’ve been listening to what our customers need. So we’ve added that. Then we’re not done there. We’ve got a lot more features that we’re going to add, and we’ll announce those between now and PubCon, and maybe even save one or two of those announcements for PubCon itself.
Arnie: Excellent. Well, you’ve done a really good job with the product. Good job.
Andy: Thank you.
Arnie: All right, folks, that’s all the time we have. I encourage all of you to make your way to PubCon in Las Vegas, the second week of October. I think it’s the 16th through the 18th. I’m not sure. If you go to PubCon.com, you’ll find it, and I hope to see you all there. Thanks for your time, Andy. Really appreciate it.
Andy: Thanks, Arnie. See you there.
About Arnie Kuenn:
Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He is a frequent speaker and author of content marketing book Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing available on Amazon. You can find Arnie on Twitter, Google Plus and LinkedIn
Pubcon is the premier search and social media conference and expo and will be taking place in Las Vegas from October 16th -18th, 2012. Pubcon Las Vegas 2012, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world’s top speakers. Check out conference updates on Twitter (@PubCon).