Google is cagey about releasing stats on Google+ and when they do, it’s often hard to distinguish general Google users from those actually on the social network. The current estimate is 170 million Google+ accounts, which would make it the second most popular social network after Facebook. But, as we all know, having a lot of signups does not an active community make. For marketers, it’s interaction that counts, so Umpf counted it.
They did this by cataloging 100 articles from well-known websites covering news, entertainment, tech, and business. Then they used those handy-dandy share counters to add up the number of shares per social media network. Now, before you say hey, it’s only 100 data points and that’s not enough – it is enough. It’s a random sampling that is as likely to give you the full picture as well as 10 times that amount of data.
Here’s what they found:
For every 100 million users, the following number were likely to share an online story:
Twitter, 197.3 people were likely to share an online story
Facebook, 41.8 people were likely to share an online story
LinkedIn, 15.2 people were likely to share an online story
Google+, 6.0 people were likely to share an online story
Ouch! Not only is Google+ on the bottom, it’s been stomped on by Twitter! It’s Godzilla vs Tokyo all over again. Is anyone actually surprised? The sad thing is, I keep throwing Google+ a bone when I share tech or nerdy articles. They seem so at home there, but it’s probably a wasted click. Business and Technology are the two areas with the highest share proportion (see bottom of infographic) and still they don’t even crack the 2% mark.
So there you have it. Google+ is officially a ghost town. The structures are there, the tumbleweeds roll through now and then, but the human beings have done got gone.
Maybe Google can turn it into a tourist trap. And on the left you see the last posts of Kermit the Frog. Oh, those were the days.