For Travel, Users Prefer Apps to Mobile Web
For travelers the smartphone becomes even more important than it usually is. On the go folks aren’t as prone to carry around a laptop and be slave to a Wifi connection especially when a smartphone can deliver the data they need just about anywhere and at any time.
But when it comes to how they get their travel information on the go there is a very strong leaning to using travel apps vs. the mobile web. Nielsen found that it is actually 95% of the time that apps win out over the mobile web. But that is not true across all travel categories.
So what apps dominated? Here you go.
The way gas prices are going it looks like GasBuddy should keep a solid lock on second place.
What apps do you use?