In the data frantic world we live in the quickest access to reports will always get the attention of the online marketer.
Google Analytics has announced a beta called Shortcuts which according to the Analytics blog
Shortcuts help you get to the exact view you want of your data in GA in record time. Rather than having to go through the “find report, add segment, change, sort” process daily, with Shortcuts you can do it once, save it, and come back to it in a single click.
The blog takes you through the process to set up your shortcuts then adds this most important piece of information
The following information is saved as part of a Shortcut:
-Standard or custom report for context
-Currently viewed tab on the report
Notably not saved is the date range and sample size. This is because they are very dependent on the data you are looking at.
This is a nice touch to an already strong offering (as far as free goes). What else would you like to see from Google Analytics?