At least half of you are now scratching your head saying, ‘funny, I didn’t know you needed an invite to get on Pinterest.’
Technically, you did. But unlike other soft launches, you didn’t have to get one from a friend on site or wait weeks to have your request approved. You requested, you were approved – no muss, no fuss. Now, I’ve heard from others that this wasn’t always the case. I’ve heard reports of waiting weeks for an approval and that might have been the case when I built my first Pinterest site. Honestly, I don’t remember, so the process couldn’t have been too painful.
Still, to the average person hitting the page, there’s a bit difference between “Sign up now” and “Request an Invitation.” A large portion of interested visitors wouldn’t have bothered to ask for the invite, and even more wouldn’t have followed through on the approval. (I wonder how many approvals landed in the spam folder?) By removing the invite, Pinterest has allowed for the drive-by signup. The, I heard about this place, I’ll check it out, signup. And since you can register using Twitter or Facebook, the process truly does take under a minute.
After you signup, you’re given a waterfall of images to choose from. Pick the ones that catch your fancy and Pinterest automatically populates an opening page for you to match your choices. The test run I did was spot on. So kudos to whomever designed their recommendation engine.
Once I was in, I noticed another change. Pinterest used to start you out with five default boards: “Products I Love,” “Favorite Spaces and Places,” “Books Worth Reading,” My Style” and “For the Home.” This clearly defines who they saw as their average user at the start. Now, they’ve removed the defaults, giving you four empty board templates that are easily customized.
Pinterest was already coming on strong, but the removal of the invite requirement and the open template should not only boost their numbers, but it should bring in a more diverse crowd. That’s great news for any marketer using this graphical wonderland to promote their brand.
Are you on Pinterest yet?