Facebook Gives App Developers a Boost with Subscriptions and Mobile Ads

Facebook has announced beta tests on two new options that will help app developers raise their profit margin.

First up is Mobile Ads for Apps. Finding a way to monetize Facebook Mobile has been a problem but this sounds like the perfect solution.

This new ad unit takes advantage of the natural connection between mobile and apps. Facebook users will see an ad with a list of suggested apps. Click through and you’re taken directly to the App Store or Google Play where you can download the app instantly.

The app dashboard allows you to target users based on region, age and gender. Set your budget and go.

Currently, the ads are only available to select partners but you can sign up to be a beta tester right here.

Apple to Buy Pinterest Rival? [Rumor]

It is being reported this morning that Apple is now involved in talks to purchase Pinterest’s closest thing to a rival, The Fancy.

Admittedly I personally don’t know much about Fancy other than the name is bit weird (Is it Fancy or The Fancy? Does it play off the idea of wanting or ‘fancying’ something? Anyway ….). We all are aware that Pinterest has been getting a lot of traction from not only an expanding user base but also an expanding business base who see the value of driving visual content to increase exposure and hopefully drive users to sales.

Apple’s play for its less popular but more commerce driven competitor could be something big. Here is what the Business Insider is saying

Marketers and Analytics Find It Hard to Get Along

We talk a lot about analytics.

We collect a lot of data.

We know that there is business value in data.

If we know all of this why is it that marketers are finding it so hard to truly use analytics?

There are many reasons and a recent study by eConsultancy and Lynchpin (repackaged by eMarketer) gave some of them. The first relates to the sheer volume and data and finding how much is actually useful to marketers.

Over 50% of the respondents said that only 50% of the data collected is useful to their business. So why is it being collected? Good question. One way that marketers can make their lives easier is to collect only the pertinent data rather than collecting everything under the sun and thus creating an opportunity to miss valuable in formation in the clutter.

Almost Half of All US Smartphone Owners Use Shopping Apps

Shortly after I bought my iPhone, I discovered shopping apps and after that, I never left home without it. My original favorite was Shopkick. Walk into a store, tap the bubble, get coupons and accumulate gift certificate points. Why not? I was going to shop at that store anyway, so Shopkick was a bonus. Then a weird thing happened, I let Shopkick tell me where to shop for holiday gifts. I went into stores I wouldn’t have visited otherwise and at that moment, I became the perfect user.

According to new numbers from Nielsen, 47% of American smartphone owners used a shopping app in June 2012 and they accessed these apps an average of 17 times during the month. What’s really interesting is the mix. Take a look at the top 10 shopping apps from June and I’ll meet you on the other side.

Wildfire Details the Secret to Facebook Success

It’s nice to have a lot of followers on Facebook, but social media management company Wildfire (who recently crossed over to the Google side) says that it only takes a select few to make a big difference.

The information comes from Wildfire’s new report, “How Superbrands Breed Superfans: 6 Best Practices for 10X Greater Fan Growth.” To get there, they analyzed 10,000 Facebook campaigns over 9 months then they pulled out the top 10% for performance (superbrands) for a closer a look.

What they found right away, was that Facebook fans fall into three categories, Joiners (83%), Sharers (15.4%) and Advocates (1.5%).

Infographic Awesomeness: The History of Marketing Channels 2012

Back in 2010–you know, when I was actually writing blog posts–I published one of the most successful linkbait posts of all time for Marketing Pilgrim. Our Top 10 Best Infographics for Internet Marketing Pros was a big hit.

Well, two years on, and the fine folks over at Avalaunch Media have updated one of those awesome infographics. So, go ahead and tweet, like, buffer, and pin the History of Marketing Channels 2012 edition. :-)

Want one of your own? Avalaunch Media is creating some of the best infographics around. (That’s a real endorsement, not any of that paid link crappola)

The Best Times to Post And Why You May Be Doing It Wrong

Optimized social publishing is an emergent trend of the past year or two that has a lot of hype surrounding it. Essentially, using software of one kind or another, businesses are promised that their updates will be published at the moment they will achieve maximum reach or engagement.

Statistics teaches us that people behave in measurable and predictable patterns when you’ve got enough of them. We should be able to exploit those patterns to achieve optimal results. But what does that look like in practice? There are tons of conflicting recommendations out there and it can get confusing.

There are three basic approaches to social publishing optimization. The first is to gather up a lot of different social profiles and analyze their collective data in a broad study. The second is to take the historical data of one profile and make recommendations based on past interaction. The third is to dynamically publish using algorithmic recommendations.