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Each year the best and the brightest in the Internet marketing space descend upon Las Vegas for the annual ritual that is PubCon.

This year’s show runs from October 15 (PubCon Masters Group day) thru October 18 and figures to be another great event with the latest information in search, social and interactive marketing.

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Register for PubCon today and save 20% using the code “rc-9218020″!

Facebook Stories Site Launched

As Facebook continues its quest to match revenue expectations that the world has for it, the company continues to roll out different products. The most recent addition is a separate site from Facebook call Stories.

Here’s how Facebook describes the site

Welcome to Facebook Stories, a new site dedicated to sharing the extraordinary, quirky and thought-provoking stories and ideas from the more than 950 million people around the world who make up Facebook’s community.

ABCNews reports on how the project started

“The project started as a result of our seeing a number of stories coming into the company from different channels, including stories we would read about in the media,” Tucker Bounds, a Facebook spokesperson, told ABC News. “We wanted to create a place where we could celebrate great stories.”

SPONSOR: Free eBook Helps Attract Customers With Facebook

Facebook is in the news a lot these days. The stock is falling, executives are leaving and constant product updates keep everyone clamoring about the group from Menlo Park, CA.

Lost in all of this sometimes are the people and businesses that actually USE Facebook. You remember those people. Regular folks who like to keep up with friends and businesses who try to reach them as they go about their Facebook business.

Our Inbound Marketing channel sponsor, HubSpot, has put together a a new, free eBook to help you learn exactly how to attract customers using the service that nearly 1 billion people on the planet use today.


If you would like to learn about our channel sponsorships as a way to get your products and services in front of our great audience contact us today to learn more!

Survey Says Small Business Owners Are More Successful on Facebook Than They Think

Small business owners, I have a question for you. How are you doing on Facebook? Okay? Not so great? Could be better? You’re not alone, but you’re probably wrong.

That’s what it says in a new survey from Constant Contact UK. It’s their contention that small business marketers have set the bar too high for themselves and so they’re not happy with the outcome. But the truth of the matter, is that many small businesses are doing a very good job of marketing through social media.

Here’s a segment from their infographic on the subject:

Dramatic, but if we flip the numbers, we see that the majority of those surveyed thought Facebook was a help. As for the 52% of Pages getting 10 likes / shares / comments — well, that’s cool but there’s no proof that those things lead to profits.

Facebook’s New Page Post Targeting Feels Like Deja Vu

As I reviewed all of today’s social media marketing news, I kept stumbling over folks talking about Facebook’s new Page Post Targeting options. My initial reaction was, been there, saw that.

But this wasn’t a case of deja vu. It was actually another real attempt to try and make marketers feel in control of their social media efforts. It felt familiar because only a few weeks ago, I wrote about Twitter’s new enhanced targeting for Promoted Tweets. Last month, Facebook announced Promoted Posts (where you pay to promote an individual post in your Timeline) and then there was the new Facebook Recommendation Bar … and so on and so on, you get my drift.

As Facebook’s Stock Price Shrinks, So Does Its Talent Pool

If you haven’t been watching, Facebook’s stock is essentially tanking. It’s not like the company is going out of business or that the stock will tumble to nothing (although that would make for some interesting stuff, I admit) but with it being off 45% (it closed at $20.88 yesterday) from its IPO price of $38, this can’t be LIKED very much by the folks in Menlo Park.

Now add to the troubles the fact that more top talent is leaving the company. All Things D‘s Mike Isaac (this guy is everywhere!) reports

The question on everyone’s minds after Facebook’s May IPO — How long till the brain drain starts?

Google’s Gundotra Courts Developers As Facebook and Twitter Stumble

If you didn’t read Mike Isaac’s great article from yesterday about Twitter’s new Cards technology and the implications for developers in the world of Twitter you should. I’m not a developer but it’s important as marketers to see where Twitter is going as a platform in order to think about how it can be leveraged for marketing needs.

Couple that information with Dalton Caldwell’s open letter to Mark Zuckerberg about his less than stellar experience with a team of executive goons from Facebook and you have an opportunity. Isaac wrote about that as well yesterday

Dalton Caldwell, a Silicon Valley veteran whose past experience includes co-founding iMeem and PicPlz, has posted an accusatory account of his recent negotiations with top Facebook executives: Caldwell says Facebook told him they offered to buy an app and service he was building, implying they would “destroy [his] business” if he didn’t sell.