Let’s be careful with this one kids. If you like sensational headlines that suck you in and don’t tell the whole story this could have read something like “Retailer Websites Most Critical in Purchasing Process” but instead we decided to give you the real deal. Less sexy we realize but oftentimes the real story is never as sexy as we need it to be.
But as for the power of websites in certain categories to deliver purchasing punch, Compete did some research looking at the grocery, health and beauty, household essentials and pet supply verticals and found the website reigns supreme (thanks to eMarketer for chart).
This is interesting but it raises a few questions.