The talk for many marketers is about big data.
There is so much data to be had and it seems that the volume of this data is not going to slow down any time soon. In fact, it is likely that its collection will accelerate. What needs to catch up, though, is the ability of businesses to take action with this data. Otherwise, this is all just an exercise in ‘getting ready to get ready’.
Oracle is one of, if not the, biggest players in big data and they recently reached out to C level executives to find out what the trouble is with big data (repackaged via eMarketer). Looking at the leading response there is a lot of work to be done here.