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Email Clickthrough Rates Slip as Mobile Opens Rise

posted on August 20, 2012

Most mornings, I begin my day by reading my email on my iPad. I give it a general perusal, delete the trash before it hits my Outlook inbox and formulate a plan for the day based on what I find there. It’s a relaxed way to ease into the day and for some reason 50 emails don’t look as daunting on the iPad as they do flooding into my computer.

For many others, mobile is a way of dealing with email on the go. Whether traveling for business or killing time between errands, mobile has made emailing an even bigger part of our daily lives. So much so that this past April, mobile eclipsed both web and computer as the top means of accessing email.

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Uh Oh! It’s Question Whether Mark Zuckerberg Should Be Facebook’s CEO Time

posted on August 20, 2012

It looks like we have reached the point in the continuing Facebook saga that it’s OK to questions whether Mark Zuckerberg should continue on as the CEO of the social network. For the record, I really have no opinion either way on this one. The future of Facebook will certainly be influenced by who is at the helm but it is likely to be even more influenced by the whims of social media users as they mature in their use of the medium.

But that won’t stop the headlines:

Chicago Sun-Times – Could Facebook Fire Zuckerberg?

Los Angeles Times – Is Mark Zuckerberg in Over His Hoodie as Facebook CEO?

Mashable – Should Zuckerberg Resign from CEO Position?

And you know this must be big because even Perez Hilton asks “Should Mark Zuckerberg Step Down as CEO of Facebook?”

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Survey: 46% Have Googled Their Personal Name in the Past 24 Hours

posted on August 20, 2012

A new survey by social media monitoring dashboard Trackur, suggests that we’ve become a nation obsessed with our Google reputation.

46% have Googled their name within the past 24 hours while another 27% have done so in the past month. Just under 22% haven’t Google their name in more than a month, with just 5.4% admitting they’ve never Googled themselves–maybe they think they’ll go blind. ;-)

Anyway, here’s the chart that explains it all:

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Walmart Removes FB Update About Store Mugging, Creates Even More Trouble

posted on August 20, 2012

OK class. Today’s lesson is one that we have gone over and over about for quite some time now. It has to do with social media and trying to cover your digital tracks. Let’s just say it’s, more often than not, a very bad idea.

Today’s latest social media dunce is Walmart. Now Walmart is no stranger to online troubles. But despite that it did somehow get listed in the Fortune Top 10 brands using social media list from May of this year. This latest action may ding that reputation just a bit.

So what happened? Let’s let Thomas Hawk of Oakland tell his story from his blog post. (Hat tip to @marktraphagen)

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Sponsor: The State of SEO and Internet Marketing

posted on August 17, 2012

The world of SEO and Internet marketing has experienced more change in the past year than just about any other industry. From Penguins to Pandas to tweets and likes the convergence of all of the digital marketing world is happening rapidly and those in the industry are more aware than ever.

Join our Inbound Marketing sponsor HubSpot’s Founder and CTO Dharmesh Shah and the CEO of SEOmoz, Rand Fishkin on Monday August 20 at 1:00 pm EST as they unveil the results of the 2012 State of SEO and Internet Marketing survey.

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Vanity, Thy Name is Social Media [Infographic]

posted on August 17, 2012

See the guy in the photo? He’s a French model. That’s what his social media profile says, so it must be true.

State Farm insurance would like to caution you that not everything you read on the internet is true and Intel UK has an infographic to back that up.

They conducted a survey where they asked folks to come clean about their little, white social media lies.

46% of women admitted to only posting flattering pictures of themselves, while more men (19% vs 12%) said they tried to make themselves look more intelligent or more fun while social networking.

The reason for the lies? The majority said it was to impress other people. 51% of women and 40% of men did it to find love or friendship and slightly less did it to cover up their own insecurities.

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Twitter Caps Access for Independent Developers

posted on August 17, 2012

Earlier this summer, Twitter made a public declaration about their intentions to  “deliver a consistent experience” across all connected sites and apps. They tightened up their developer rules and started cutting loose those folks that didn’t fit with the new model. Now, they’ve taken another step which could severely impact some of the more popular third-party clients.

Twitter has just announced another round of changes which includes a cap on user tokens.

If you are building a Twitter client application that is accessing the home timeline, account settings or direct messages API endpoints (typically used by traditional client applications) or are using our User Streams product, you will need our permission if your application will require more than 100,000 individual user tokens.