SEOmoz has announced the acquisition and full integration of Twitter analytics provider Followerwonk. In a move that has been well over a year in the making, SEOmoz actually purchased the service about two months ago and has spent the time between the purchase and announcement getting the Twitter analytics tool fully integrated into SEOmoz’s Pro service.
I spoke with SEOmoz’s CEO and Founder, Rand Fishkin about the acquisition and integration. He has had his eye on the service for quite some time.
“When we were trying to get funding back in August of 2011 we were talking about our desire to acquire Followerwonk. When that fell through we had to put the idea on hold until this year when we got our funding. At that point I was able to make the call to see if there was still a chance of making this happen. Fortunately, there was.”
This acquisition is indicative of the SEO industry’s continuing recognition that SEO is no longer an island unto itself. Social signals and the integration of many online opportunities all play a part now in how a site or a brand is received by the engines.
This acquisition comes at a time where SEOmoz is, for the lack of better term, on a roll. With $18 million in funding from The Foundry Group and additional funding from Ignition Partners announced in early May of 2012, the company is not content with just one purchase. Fishkin eluded to other unnamed targets for acquisition in the coming months.
Couple that with his prediction that staff will grow from the current 82 to about 100 Mozzers in the near future and one can see that SEOmoz is humming right along with no intention of stopping.
Followerwonk will still offer a free version but the pro version will now be part of the Pro offering of SEOmoz. The best part is that the price for the service remains the same.If you are interested in seeing just what Followerwonk looks like as part of the SEOmoz family of tools you can get a free trial.
Recession? What recession?!