Let’s take a brief walk down memory lane.
We went from arcade games to Pong, to Nintendo 64, to Kinect and now games you can download and play instantly on your phone while on the go.
On the go phones, used to mean a phone booth then people with money had car phones with a mobile operator and from there we had mobile phones the size of a brick. Phones gradually got smaller, then they got smarter and look where they are now.
Computers? They used to take up an entire room and you needed thousands of punch cards and a degree in order to run one. Then home computers hit the market, we DOSed until Microsoft opened a Window and now you can carry a computer in your pants pocket, no wires, no punchcards.
All that in under fifty years. Incredible.
The speed with which we adopt new technology is dizzying and it’s going faster, still. A new study from Flurry shows that smart device adoption has eclipsed the rise in all other home technologies.
- 10X faster than that of the 80s PC revolution
- 2X faster than that of 90s Internet Boom
- 3X faster than that of recent social network adoption.
And it’s not just here at home, Flurry says we’re looking at over 640 million iOS and Android devises in use all across the world.
Right now, the US is leading with 165 million active (using apps) smartphones. China is closing the gap with a growth rate that may see them pass us by the end of the year. Looking strictly at growth, Chile, Brazil and Argentina are coming up behind China. Then there’s Singapore with a 92% penetration rate. That means that almost every adult in the country has a smartphone. How wild is that? The US is at 78% with Australia, Sweden, and Hong Kong coming in ahead of us.
And though the US used to rule for app usage, there’s now an almost even spread between us and the rest of the world.
Smartphones are rapidly becoming the equivalent of the home computer. Originally seen as a techy-toy, they’ve become an essential part of daily life. Calls, texts, directions, banking, shopping, and games — all in the palm of your hand. We didn’t believe it when we saw it on Star Trek but as cliche as it sounds, that future is now.
Now, where do we go from here?